En el competitivo universo del marketing y las ventas, existe una premisa ineludible:: no es posible vender eficazmente a alguien si no comprendes profundamente sus necesidades, deseos, problemas y comportamientos.…
Discover the Method Seven
In today's competitive business world, where Customer Experience (CX) has taken center stage, it is essential to have strategies and methods that help companies stand out…
X: The Experience When Business Meets Design, surely the best customer experience book ever written.
I have been following Brian Solis for many years. In fact, I recognize that his work"X: The Experience When Business Meets Design" has been an inspiration for me to write…
In Spain, both public universities and vocational training centers related to marketing, as well as some business schools, should adapt their curricula and continuing education programs to the needs of…
After a long period without activity on my blog, I have decided to reactivate it, coinciding with the launch of my first book, Selli More in Seven Steps. Survival Guide…
