Significant changes in e-mail communication are on the horizon. Google and Yahoo are implementing authentication requirements and spam prevention changes, which will begin to take effect in February 2024.
Don’t wait to comply with these impending requirements if you don’t want to start “losing” emails along the way due to deliverability issues.
Key dates and who these changes will affect
Google and Yahoo’s new authentication and spam prevention requirements will take effect in February 2024. These changes will affect all senders, with a particularly noticeable impact for bulk senders. It is important to note that these changes will not affect customers who already have DKIM and DMARC configured.
Understanding the new requirements of Google and Yahoo
Best practices for mass mailers are now required for delivery on Google and Yahoo. These changes are designed to improve deliverability, build trust and credibility, avoid spam filters, optimize sender reputation, and ensure uninterrupted communication.
What is DKIM and DMARC?
- DKIM (DomainKeys Identified Mail) is an email authentication method that uses public key cryptography to digitally sign emails.
- DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email security standard that helps domain owners monitor who is sending email on their behalf.
By 2024, email authentication will no longer be an option: it will be a Google and Yahoo requirement for all senders
- Enable e-mail authentication: Configure DKIM authentication and a basic DMARC record.
- Transition from @gmail to your own domain: To align with the upcoming changes, it is vital to stop using @gmail.com email addresses and transition to your own domain.
- Keep spam complaints below 0.1%: Google is imposing a limit on the spam rate for senders.
Frequently Asked Questions
- Who is affected by this change? All senders, regardless of size, with a more noticeable impact on deliverability for bulk senders.
- What happens if the new requirements are not met? Google and Yahoo will start blocking emails that do not meet their requirements, which could damage their reputation and have long-term consequences on deliverability rates.
- Is shipping volume a criterion for these requirements? Yes, although there is no minimum volume limit for these requirements to be applicable.
RESOURCES
- GoogleGoogle : New Gmail protections for a safer, less spam-filled inbox
- Postmark:Offers a guide detailing steps to prepare for Google and Yahoo changes in 2024. This guide is particularly useful for understanding which domains are used for sending e-mails and whether they are already authenticated. It also focuses on the importance of personalized mail authentication with DKIM and SPF, as well as the configuration of DMARC, an email security standard that allows domain owners to monitor who is sending emails on their behalf.
- AiTrillion highlights that Google and Yahoo’s 2024 changes, which include email authentication and spam prevention, will be implemented as of February 2024. These changes will affect all email senders, with a more noticeable impact on deliverability for bulk senders. The article also explains the importance of compliance with these new regulations and how AiTrillion plans to guide its clients through this transition process.
- Proofpoint also provides valuable information on Google and Yahoo DMARC policy and configuration requirements. It details requirements applicable to all senders, such as email authentication and low spam rates, as well as additional requirements for senders of more than 5,000 messages per day, such as having a DMARC policy in place.
- ActiveCampaign provides answers to frequently asked questions related to these changes, including who is affected, what happens if the new requirements are not met, and how shipping volume affects these requirements. In addition, they provide a detailed explanation of what DKIM is and how it works, highlighting its importance in establishing and maintaining a strong long-term reputation with Internet service providers.
