Passionate about marketing, technology, and artificial intelligence. I have worked for national and multinational companies across various sectors, such as retail, tourism, finance, pharmaceuticals, and insurance. Throughout my career, I have been an entrepreneur and partner in several marketing agencies, which has allowed me to understand market needs and offer tailored solutions deeply.

Since 2012, I have been an Associate Professor at ESIC, an institution I consider my second home. I also collaborate occasionally with institutions such as the University of Granada, the Complutense University of Madrid, and business schools like EAE in international programs. My passion for teaching has led me to train professionals in various digital marketing disciplines, focusing on Customer Experience and Marketing Technology.

In recent years, I have delved into the field of Artificial Intelligence, completing a program at MIT and earning a master’s degree in the discipline. This training has enabled me to specialize in implementing advanced AI solutions, enhancing the efficiency and effectiveness of marketing strategies for companies across different sectors.

Since 2018, I have been part of Omega Merkle Group, where I integrated my marketing agency to create and lead the Omega Digital business unit. Here, I have collaborated with companies and institutions to improve customer experience through technology and innovation, working with national museums, pharmaceutical multinationals, and companies in various sectors.

Additionally, I have been a speaker at national events related to tourism, such as Futurismo, of which I was a founding partner, and I have participated in numerous conferences and events organized by Chambers of Commerce and training centers, addressing entrepreneurs and industry professionals.