Social media monitoring is essential to any effective digital strategy. In this post I review the most prominent tools, each with unique features that can help you improve your online presence and better understand your audience.
What does Social Media monitoring consist of?
Social network monitoring is characterized by Employ specific applications or tools to observe, select, and understand interactions on these platforms using specific searches and keywords. This process allows companies to discover areas of interest, such as references to their brand or competitors, by evaluating aspects such as the number of conversations, emotional perception, the extent of these, and other relevant factors.
Dedicated tools simplify the identification of these mentions regardless of their location. In addition, many offer the possibility to interact directly with comments and direct messages, avoiding the need to access each of the social network platforms directly.
These tools also allow the monitoring of other digital channels, such as blogs, comparison sites, forums, and other public digital assets.
Some of the most essential tools
Buzzmonitor is a complete platform that allows you to schedule posts, monitor conversations, and analyze performance from a single dashboard. It is one of the tools I have used. Highly recommended even for small and medium-sized companies.
Sprout Social stands out for its focus on customer relationship management and customer service through social networks, with its Smart Inbox and detailed analytics. This tool has very powerful integrations with CRM systems such as Salesforce.
Differential Characteristics: Sprinklr provides an enterprise solution for social media customer experience management, with advanced monitoring and listening capabilities. This tool has very powerful integrations with CRM systems such as Salesforce.
When selecting the right tools for your strategy, consider the specific needs of your brand, the size of your team and your digital marketing goals. With the right support, you’ll be able to not only listen but also act on the conversations that matter, taking your social media strategy to the next level.
Have a good week!