A few days ago, reading Calum Chace's exciting book "The Economic Singularity: Artificial Intelligence and the Death of capitalism," I came across two concepts that I found interesting and on…
Content is king
More than a mantra, this phrase is an indisputable truth in the marketing world. In today's digital age, it is not enough to produce content; this content…
"Steve Jobs" by Walter Isaacson, is one of the books that had the greatest impact on me about the biography of Steve Jobs. Undoubtedly, a controversial character, but at the…
Any marketing expert knows that the success of a sales strategy is not based solely on the presentation of the product or service. For a shopping experience to be truly…
In my book Selling More in Seven Steps, I explore the landscape of opportunities that Artificial Intelligence (AI) and intelligent automation are creating in marketing. From chatbots to personalization and…
Want to meet someone who really understands branding? Meet my good friend Andy Stalman, although many know him as "Mr. Branding". Andy is not only a marketing genius, he's also…
