In our journey through Method Seven covered in my book “Sell more in seven steps“, we have reached a crucial milestone: advertising. This is not simply a sales tool, but a key piece in achieving brand and product recognition and conversion.
While SEO strategies are consolidated in the medium and long term, advertising offers immediate and tangible results that allow us to accelerate our commercial processes.
The Power of Advertising
Did you know that search ads can increase brand awareness by 80%? That’s a Google figure, not to be ignored. Want more proof? Sprout Social concludes in its analysis that social media ads increase brand awareness by an impressive 95%.
These numbers are not only promising, they are a call to action.
Web traffic is the lifeblood of our digital business, and paid advertising is like a powerful accelerator in this context.
SEM- Search Engine Advertising and Social Media Ads: A Strategic Double Edge
Let’s now focus on two strategies that you can implement immediately: SEM and SMM Ads. SEM focuses on the keywords that your potential customers are currently searching for. On the other hand, SMM Ads allow you to find and impact your Buyer persona on social networks, leveraging demographic and psychographic data for surgical precision in segmentation.
Ad Types and Campaign Objectives
The choice of your ads should not be left to chance. It must be meticulous and strategic. If you are looking for sales, text ads are your allies. If you want visibility, consider banners or Shopping ads. And if brand awareness is your goal, display and video ads will become your best tools.
Customization and Advanced Segmentation
Custom audiences and lookalikes are like the aces up your sleeve in your advertising strategy. By uploading your databases to platforms such as Google, Meta, and other social networks, you can target an audience that has already shown interest in your brand or find a new one that shares characteristics with your current customers.
Advertising Tools and Platforms
We have an arsenal of specialized tools to deploy our campaigns: Google Ads, Meta Ads Manager, LinkedIn Ads, and Amazon Ads, each with its particularity and strength, ready to be leveraged to get better results in your marketing strategy.
As with any powerful tool, knowledge and mastery of its use will determine the effectiveness of the results. At this point, expert advice is not only recommended, it is essential.
Testing and optimization must be continuous and thoughtful, fitting like a glove to the metrics and responses of our audience. This is a work of continuous adjustment and improvement to maximize your investments in this area.
This is the time to transform theory into practice. Implement these strategic principles and watch your business grow in visibility and sales. For a deeper dive and a step-by-step guide, I invite you to explore my book “Sell More in Seven Steps”, where each chapter will bring you closer to the success you deserve and want to achieve.
