What is digital identity?
The digital information represents an individual in the virtual world, essentially unique, verifiable, and non-transferable. It is mainly used as an online identification test.
Managing your…
A few days ago, reading Calum Chace's exciting book "The Economic Singularity: Artificial Intelligence and the Death of capitalism," I came across two concepts that I found interesting and on…
Content is king
More than a mantra, this phrase is an indisputable truth in the marketing world. In today's digital age, it is not enough to produce content; this content…
"Steve Jobs" by Walter Isaacson, is one of the books that had the greatest impact on me about the biography of Steve Jobs. Undoubtedly, a controversial character, but at the…
Any marketing expert knows that the success of a sales strategy is not based solely on the presentation of the product or service. For a shopping experience to be truly…
In my book Selling More in Seven Steps, I explore the landscape of opportunities that Artificial Intelligence (AI) and intelligent automation are creating in marketing. From chatbots to personalization and…
