"Steve Jobs" by Walter Isaacson, is one of the books that had the greatest impact on me about the biography of Steve Jobs. Undoubtedly, a controversial character, but at the…
Any marketing expert knows that the success of a sales strategy is not based solely on the presentation of the product or service. For a shopping experience to be truly…
In my book Selling More in Seven Steps, I explore the landscape of opportunities that Artificial Intelligence (AI) and intelligent automation are creating in marketing. From chatbots to personalization and…
Want to meet someone who really understands branding? Meet my good friend Andy Stalman, although many know him as "Mr. Branding". Andy is not only a marketing genius, he's also…
En el competitivo universo del marketing y las ventas, existe una premisa ineludible:: no es posible vender eficazmente a alguien si no comprendes profundamente sus necesidades, deseos, problemas y comportamientos.…
Discover the Method Seven
In today's competitive business world, where Customer Experience (CX) has taken center stage, it is essential to have strategies and methods that help companies stand out…
