{"id":32843,"date":"2026-01-19T12:00:00","date_gmt":"2026-01-19T11:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=32843"},"modified":"2026-01-17T12:12:06","modified_gmt":"2026-01-17T11:12:06","slug":"why-did-apple-choose-gemini-and-not-chatgpt-spoiler-its-not-a-whim","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/why-did-apple-choose-gemini-and-not-chatgpt-spoiler-its-not-a-whim\/","title":{"rendered":"Why did Apple choose Gemini and not ChatGPT? Spoiler: it&#8217;s not a whim"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32843\" class=\"elementor elementor-32843 elementor-32769\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a05a4ac e-flex e-con-boxed e-con e-parent\" data-id=\"6a05a4ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6038b8aa sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6038b8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"359\" data-end=\"613\">This week we had some very relevant news for breakfast. Apple has just made a very relevant decision, and this time, the move is epoch-making: it has chosen <b>Google <\/b><strong data-start=\"507\" data-end=\"529\">Gemini<\/strong> as the default engine for the new Siri and also for its <b>Apple Intelligence<\/b> strategy. <\/p><p>I have commented in many of my content, in this regard, the uselessness of Siri in its current operation, to the point of disabling it on my devices. But this move is a game changer&#8230; and a big one. <\/p><p data-start=\"615\" data-end=\"841\">This move means that ChatGPT, while still there as a secondary option, <b>is no longer at the center of the equation. <\/b><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">If you&#8217;re in technology, product, or business, this move should raise<\/span><strong style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\" data-start=\"801\" data-end=\"840\">your eyebrows<\/strong><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">.<\/span><\/p><p data-start=\"843\" data-end=\"858\">But, let&#8217;s get to the point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dff6260 e-flex e-con-boxed e-con e-parent\" data-id=\"1dff6260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40fc10cc sc_fly_static elementor-widget elementor-widget-video\" data-id=\"40fc10cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/_GvzXznGLtw?si=6R8Hx3EWQfdcAQeA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa0d74d e-flex e-con-boxed e-con e-parent\" data-id=\"6fa0d74d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7356294e sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7356294e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not only does it imply a change of supplier, but also of philosophy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57777506 e-flex e-con-boxed e-con e-parent\" data-id=\"57777506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43975644 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"43975644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"930\" data-end=\"1124\">Apple had been pushing OpenAI and ChatGPT for months. We saw it appear in demos, rumors, and even official presentations, but in the end, the multi-year deal went to Google. <\/p><p data-start=\"1126\" data-end=\"1232\">The key is not in the brand, but in what lies beneath it: <strong data-start=\"1185\" data-end=\"1232\">real capacity, scalability and privacy.<\/strong><\/p><p data-start=\"1234\" data-end=\"1422\">They haven&#8217;t bought a chatbot; they have bought an artificial intelligence infrastructure that can keep up with Apple&#8217;s pace: millions of users, sky-high expectations, and zero margin for error.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49cbb7c2 e-flex e-con-boxed e-con e-parent\" data-id=\"49cbb7c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffe12b sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"1ffe12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I was not looking for price but for capacity, and that changes everything.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2294ce20 e-flex e-con-boxed e-con e-parent\" data-id=\"2294ce20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc49409 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7bc49409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1499\" data-end=\"1636\">Apple did not sell this as a strategic alliance or partnership agreement, but as a technological capability. In fact, when a company like Apple gets serious about AI, the questions stop being na\u00efve and become very concrete: <\/p>\n<ul>\n<li data-start=\"1499\" data-end=\"1636\">Can this withstand a brutal load without falling over?<\/li>\n<li data-start=\"1499\" data-end=\"1636\">What latency do I have when everyone is asking for the same thing at the same time?<\/li>\n<li data-start=\"1499\" data-end=\"1636\">Can I run it on the device without sending data out?<\/li>\n<li data-start=\"1499\" data-end=\"1636\">Does it fit with my architecture&#8230; or does it force me to redo half of my technology stack?<\/li>\n<\/ul>\n<p>These are real questions from a live product that can&#8217;t fail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021520e e-flex e-con-boxed e-con e-parent\" data-id=\"021520e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f0664 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"36f0664\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/71jOb3lzymM?si=JjSCzGazzBjofDLT&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e003c17 e-flex e-con-boxed e-con e-parent\" data-id=\"e003c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c973b7 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"42c973b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apple only plays if it can be hybrid. And that's a lesson for everyone <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b2ea878 e-flex e-con-boxed e-con e-parent\" data-id=\"4b2ea878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78cc3a8a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"78cc3a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2172\" data-end=\"2239\">Apple&#8217;s approach is not &#8220;all in the cloud.&#8221; It&#8217;s <strong data-start=\"2220\" data-end=\"2238\">hybrid or nothing<\/strong>. <\/p><p data-start=\"2241\" data-end=\"2416\">The most sensitive (e.g., personal data) remains on the device. The heavy stuff (such as complex reasoning) is moved to the cloud&#8230; your private cloud, under your control, without giving away data. <\/p><p data-start=\"2418\" data-end=\"2499\">This, in business terms, translates into a fairly sensible architecture that I <a href=\"https:\/\/salvadorvilalta.com\/en\/ai-trends-2026-the-year-ai-becomes-a-human-companion-and-revolutionizes-society\/\">talked about in one of my last posts:<\/a><\/p><ul data-start=\"2501\" data-end=\"2571\"><li data-start=\"2501\" data-end=\"2524\"><p data-start=\"2503\" data-end=\"2524\">Edge for the critical.  <\/p><\/li><li data-start=\"2525\" data-end=\"2550\"><p data-start=\"2527\" data-end=\"2550\">Cloud for the complex.<\/p><\/li><li data-start=\"2551\" data-end=\"2571\"><p data-start=\"2553\" data-end=\"2571\">Control for everything.<\/p><\/li><\/ul><p data-start=\"2573\" data-end=\"2693\">If your AI strategy is to run everything to the cloud and cross your fingers, this move by Apple should give you pause for thought.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fd50230 e-flex e-con-boxed e-con e-parent\" data-id=\"7fd50230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39fdf05b sc_fly_static elementor-widget elementor-widget-image\" data-id=\"39fdf05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-1024x569.png\" class=\"attachment-large size-large wp-image-32783\" alt=\"Apple Google Blosg Salvador Vilalta Wedding\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-1024x569.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-300x167.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-768x427.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-1536x853.png 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-2048x1138.png 2048w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-370x206.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-840x467.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Boda-Apple-Google-Blosg-Salvador-Vilalta-410x228.png 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Created with Gemini<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7460a259 e-flex e-con-boxed e-con e-parent\" data-id=\"7460a259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113b6b7a sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"113b6b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And why Gemini yes and ChatGPT no (as default layer)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da859d5 e-flex e-con-boxed e-con e-parent\" data-id=\"6da859d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52112973 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"52112973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2768\" data-end=\"2866\">Basically, because Apple is looking for something very important and that is <strong data-start=\"2829\" data-end=\"2865\">evidence of a deployment at scale<\/strong>.<\/p><p data-start=\"2868\" data-end=\"3101\">Gemini is already running on hundreds of millions of Samsung devices, and that counts for a lot, because when you stake your reputation, you don&#8217;t choose the best positioned in the benchmarks, but the one <strong data-start=\"3046\" data-end=\"3100\">you know won&#8217;t break your product tomorrow.<\/strong><\/p><p data-start=\"3103\" data-end=\"3290\">And there&#8217;s another thing: in long-term agreements, the winner is not the best today, the winner is <strong data-start=\"3180\" data-end=\"3230\">the one who guarantees a smooth evolution.<\/strong> And that, in a market that changes with extreme speed, is worth gold. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f040414 e-flex e-con-boxed e-con e-parent\" data-id=\"5f040414\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d04b041 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"6d04b041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dependency exists. But it can be managed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40795d8c e-flex e-con-boxed e-con e-parent\" data-id=\"40795d8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d222dbb sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7d222dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3353\" data-end=\"3437\">Yes, Elon Musk complained that this reinforces Google&#8217;s power. And he&#8217;s not wrong. <\/p><p data-start=\"3439\" data-end=\"3541\">Because when you choose a supplier for your AI, <strong data-start=\"3485\" data-end=\"3523\">you&#8217;re not just buying technology<\/strong>. You&#8217;re buying: <\/p><ul data-start=\"3543\" data-end=\"3617\"><li data-start=\"3543\" data-end=\"3567\"><p data-start=\"3545\" data-end=\"3567\">Commercial dependence.<\/p><\/li><li data-start=\"3568\" data-end=\"3590\"><p data-start=\"3570\" data-end=\"3590\">Technical dependence.<\/p><\/li><li data-start=\"3591\" data-end=\"3617\"><p data-start=\"3593\" data-end=\"3617\">Strategic dependence.<\/p><\/li><\/ul><p data-start=\"3619\" data-end=\"3824\">But Apple is not new to this. It already has a giant relationship with Google for the search engine. And if it has signed this deal, it&#8217;s because it believes it can manage that dependency&#8230; or that the profit makes up for it.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c78ec e-flex e-con-boxed e-con e-parent\" data-id=\"b9c78ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0bbb3 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"fc0bbb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apple also has models of its own. And that makes it even more interesting <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6d0f8 e-flex e-con-boxed e-con e-parent\" data-id=\"3f6d0f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0aa727 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"7b0aa727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-1024x576.png\" class=\"attachment-large size-large wp-image-32796\" alt=\"Apple Intelligence\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-1024x576.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-300x169.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-768x432.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-1536x864.png 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-370x208.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-1290x725.png 1290w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-840x473.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-410x231.png 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence-270x152.png 270w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/apple_intelligence.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7d0698 e-flex e-con-boxed e-con e-parent\" data-id=\"f7d0698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dccfd24 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"dccfd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3911\" data-end=\"4084\">Apple is not ignorant of AI. It has its own models. It has published technical details. It has muscle. But it also has something more important: <strong data-start=\"4054\" data-end=\"4083\">product common sense<\/strong>.    <\/p><p data-start=\"4086\" data-end=\"4333\">It knows that developing a real copilot (useful, fast, private, multimodal) is not something you can improvise. So it does what many companies should: <strong data-start=\"4246\" data-end=\"4298\">blend in-house development with external technolog<\/strong>y without handing over complete control. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41afad8 e-flex e-con-boxed e-con e-parent\" data-id=\"41afad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b5ba45 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0b5ba45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How about you? How would you choose your AI provider?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6ad8ea e-flex e-con-boxed e-con e-parent\" data-id=\"a6ad8ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7b0d3 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6a7b0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4392\" data-end=\"4485\">If tomorrow your company had to sign a multi-year agreement like this&#8230; how would you decide?<\/p><p data-start=\"4487\" data-end=\"4572\">Here is the Checklist of the eight things you should keep in mind:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3ce240 e-flex e-con-boxed e-con e-parent\" data-id=\"d3ce240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb1c28 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"beb1c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Infografia-seleccion-proveedor-IA-1024x564.png\" class=\"attachment-large size-large wp-image-32788\" alt=\"Infographic IA supplier selection salvador Vilalta&#039;s Blog\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Infografia-seleccion-proveedor-IA-1024x564.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Infografia-seleccion-proveedor-IA-300x165.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2026\/01\/Infografia-seleccion-proveedor-IA-768x423.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a4d144 e-flex e-con-boxed e-con e-parent\" data-id=\"2a4d144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfef86 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"fbfef86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4887\" data-end=\"4925\">Fail on one&#8230; and it&#8217;s a future bill&#8230;.<\/p><p data-start=\"4887\" data-end=\"4925\">And in your case, is your company prioritizing the same as Apple&#8230; or is it being driven by fads?  <span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Do you have a hybrid strategy or do you go 100% to the cloud &#8220;because that&#8217;s the way it is&#8221;?  <\/span><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Are you confident that your current supplier will be able to keep up with you for years to come?<\/span><\/p><p data-start=\"4887\" data-end=\"4925\">Leave me your comments. I&#8217;m very interested in how you perceive these movements in your sector. And if you want me to analyze other cases, let me know!  <\/p><p data-start=\"4887\" data-end=\"4925\">Have a good week!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7de32d0b e-flex e-con-boxed e-con e-parent\" data-id=\"7de32d0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba5c10f elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"3ba5c10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDid you like this content?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you liked this content and want access to exclusive content for subscribers, <b>subscribe now<\/b>. Thank you in advance for your trust\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tI want to Subscribe \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This week we had some very relevant news for breakfast. Apple has just made a very relevant decision, and this time, the move is epoch-making: it has chosen Google Gemini&hellip;<\/p>\n","protected":false},"author":2,"featured_media":32778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,228,229,230,231],"tags":[],"class_list":["post-32843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-cx-customer-experience","category-marketing-en","category-reflections","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why did Apple choose Gemini and not ChatGPT? Spoiler: it&#039;s not a whim - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"Why did Apple choose Gemini and not ChatGPT? 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