{"id":31902,"date":"2025-10-27T12:00:00","date_gmt":"2025-10-27T11:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=31902"},"modified":"2025-10-24T19:59:56","modified_gmt":"2025-10-24T17:59:56","slug":"the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\/","title":{"rendered":"The rise of &#8220;pay for scraping&#8221;: the new battle between AI platforms and companies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31902\" class=\"elementor elementor-31902 elementor-31869\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb4aad5 e-flex e-con-boxed e-con e-parent\" data-id=\"7cb4aad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-690d019 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"690d019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine your blog or online community is full of valuable content, and an AI uses it without permission to answer questions&#8230; without giving you credit or paying you. That&#8217;s what Reddit denounced in 2025, suing the startup Perplexity for scraping its content without a license. This is not an isolated case: more and more platforms are demanding compensation for the use of their data.<\/p><p>This phenomenon is known as &#8220;pay for scraping&#8221; and is changing the rules of the game: if your AI model uses my data, then we negotiate or you pay. Let&#8217;s see why this marks a before-and-after in the relationship between content creators and artificial intelligence. Sounds good, right?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-718f7275 e-flex e-con-boxed e-con e-parent\" data-id=\"718f7275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4930714 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"4930714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is \"pay for scraping\"?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443d0ebf e-flex e-con-boxed e-con e-parent\" data-id=\"443d0ebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ae33fb sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"48ae33fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For years, many AI companies have trained their models on publicly available Internet content without compensating the people who generated it. It was like going into an open forest and picking fruit for free. But now, the owners of the forest platforms, media, and communities are asking for something in return.  <\/p><p>This new approach seeks to establish licenses, fees, or limits on the automated use of data. The goal: to protect the value of human content and allow its creators to share in the benefits generated by AI. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44368ddd e-flex e-con-boxed e-con e-parent\" data-id=\"44368ddd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49dda4d4 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"49dda4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/U9d0p96N1iw?si=4Pvq988w8uAoc7z6&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43368bb1 e-flex e-con-boxed e-con e-parent\" data-id=\"43368bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d288d4 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"21d288d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emblematic cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a042a82 e-flex e-con-boxed e-con e-parent\" data-id=\"5a042a82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60ace5f5 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"60ace5f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the value of data in training AI models grows, so do conflicts over its unauthorized use. Some platforms have decided to take strong action, setting precedents that could forever change how online content is accessed. <\/p><ul><li><a href=\"https:\/\/www.cnbc.com\/2025\/10\/23\/reddit-user-data-battle-ai-industry-sues-perplexity-scraping-posts-openai-chatgpt-google-gemini-lawsuit.html\" target=\"_blank\" rel=\"noopener\"><b>Reddit vs. Perplexity:   <\/b><\/a>Reddit accused the startup of mining its data at scale despite technical roadblocks. It had previously closed million-dollar deals with Google and OpenAI to use its API. <\/li><li><b><a href=\"https:\/\/www.wired.com\/story\/stack-overflow-will-charge-ai-giants-for-training-data\/#:~:text=OpenAI%2C%20Google%2C%20and%20other%20companies,than%2020%20million%20registered%20users\" target=\"_blank\" rel=\"noopener\">Stack Overflow<\/a> <\/b>also opted to monetize its knowledge archive and signed a partnership with Google to have its content appear in Gemini, the company&#8217;s programming assistant.<\/li><li>Media such as<a href=\"https:\/\/www.theverge.com\/2024\/1\/4\/24025409\/openai-training-data-lowball-nyt-ai-copyright\" target=\"_blank\" rel=\"noopener\"><b> The New York Times <\/b><\/a>have sued OpenAI and Microsoft for copyright infringement, and others have banned bots like GPTBot or charged for access.<\/li><li>Images and code are also in dispute: <a href=\"https:\/\/www.reuters.com\/legal\/getty-images-lawsuit-says-stability-ai-misused-photos-train-ai-2023-02-06\/#:~:text=infringes%20its%20copyrights%20and%20competes,with%20it%20unfairly\" target=\"_blank\" rel=\"noopener\"><b>Getty Images<\/b><\/a> sued Stability AI for using protected photos and several developers question whether GitHub Copilot respects open-source licenses.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9533f98 e-flex e-con-boxed e-con e-parent\" data-id=\"9533f98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49eb3d6 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"49eb3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-1024x515.png\" class=\"attachment-large size-large wp-image-31883\" alt=\"Cnbc Reddit against Perplexity\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-1024x515.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-300x151.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-768x386.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-1536x772.png 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-2048x1029.png 2048w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-370x186.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-840x422.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/CNBC-410x206.png 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source CNBC<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25bab786 e-flex e-con-boxed e-con e-parent\" data-id=\"25bab786\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b098727 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"b098727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The reverse case: what if scraping benefits you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb58fa6 e-flex e-con-boxed e-con e-parent\" data-id=\"cb58fa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b677217 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2b677217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not all scraping is a threat. In some cases, companies create content with the thought of being found by generative AI. This practice is known as<a href=\"https:\/\/salvadorvilalta.com\/en\/search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo\/\" target=\"_blank\" rel=\"noopener\"><b> GEO (Generative Engine Optimization):<\/b><\/a> optimizing your content so it appears quoted or summarized in systems like ChatGPT or Gemini.  <\/p><p><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Thus, allowing access to certain AI can provide visibility, authority or even traffic. Some brands are already structuring their content to be easily interpretable by language models, seeking to turn AI into an ally, not an enemy. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78d54031 e-flex e-con-boxed e-con e-parent\" data-id=\"78d54031\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-649209b2 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"649209b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-1024x509.png\" class=\"attachment-large size-large wp-image-31891\" alt=\"GEO vs SEO el Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-1024x509.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-300x149.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-768x382.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-370x184.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-840x418.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO-410x204.png 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/GEO-vs-SEO.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2c184a e-flex e-con-boxed e-con e-parent\" data-id=\"3f2c184a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e929f50 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7e929f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consequences and future scenarios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ffc1600 e-flex e-con-boxed e-con e-parent\" data-id=\"2ffc1600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-295a9f80 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"295a9f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3367\" data-end=\"3630\">The battle for data is not just about ownership: it also redefines the balance of power in the digital age. Below, we explore the main impacts of this paradigm shift for AI companies, creators and users alike. <\/p><p data-start=\"3632\" data-end=\"3829\"><strong data-start=\"3632\" data-end=\"3671\">New barriers to entry in AI<\/strong>: where before a startup could train models with public data, now it must pay or negotiate. This favors large players and makes it harder for new entrants. <\/p><p data-start=\"3831\" data-end=\"4065\"><strong data-start=\"3831\" data-end=\"3866\">2. Changes in the web ecosystem<\/strong>: the traditional relationship between platforms, search engines, and creators is being reconfigured. If an AI responds without sending traffic, the &#8220;I give you content, you give me visibility&#8221; agreement is broken. <\/p><p data-start=\"4067\" data-end=\"4313\"><strong data-start=\"4067\" data-end=\"4098\">3. Legal and ethical debates<\/strong>: Is it fair to use human content to train AI without permission? How far does &#8220;fair use&#8221; go? Initiatives such as the Really Simple Licensing (RSL) standard <a href=\"https:\/\/searchengineland.com\/really-simple-licensing-461834\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"4231\" data-end=\"4264\">Really Simple Licensing (RSL)<\/strong><\/a> seek to establish clear rules for these uses.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d3b1eb e-flex e-con-boxed e-con e-parent\" data-id=\"23d3b1eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34daef64 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"34daef64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-1024x791.png\" class=\"attachment-large size-large wp-image-31896\" alt=\"Copyright El Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-1024x791.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-300x232.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-768x593.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-370x286.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-840x649.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright-410x317.png 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Copyright.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21c64f81 e-flex e-con-boxed e-con e-parent\" data-id=\"21c64f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a6b81d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"21a6b81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4336\" data-end=\"4675\">Pay-for-scraping could mark the end of free, no-cost access to the Internet&#8217;s most valuable data, as we have seen in previous cases where media are already drawing red lines. But it also opens the door to a <strong data-start=\"4567\" data-end=\"4587\">new balance<\/strong>, where human content is valued and AIs are fed data with consent. <\/p><p data-start=\"4677\" data-end=\"4822\">The key will be to reach fair agreements: that AIs continue to learn from collective knowledge, but <strong data-start=\"4777\" data-end=\"4821\">without erasing or ignoring those who create it.<\/strong><\/p><p><b>What do you think?  <\/b><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Should AIs pay for the data they use? Is scraping an opportunity or a threat to creators?   <\/span><\/p><p><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Leave me your comments and suggestions on this topic or future articles on AI and digital marketing, I&#8217;d love to read you \ud83d\ude09<\/span><\/p><p>Have a good week!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8b47a3 e-flex e-con-boxed e-con e-parent\" data-id=\"5d8b47a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69cc1956 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24757 elementor-widget-call-to-action\" data-id=\"69cc1956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDid you like this content?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you liked this content and want access to exclusive content for subscribers, <b>subscribe now<\/b>. Thank you in advance for your trust\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tI want to Subscribe \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine your blog or online community is full of valuable content, and an AI uses it without permission to answer questions&#8230; without giving you credit or paying you. That&#8217;s what&hellip;<\/p>\n","protected":false},"author":2,"featured_media":31878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,228,230,231],"tags":[],"class_list":["post-31902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-cx-customer-experience","category-reflections","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The rise of &quot;pay for scraping&quot;: the new battle between AI platforms and companies - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"The rise of &quot;pay for scraping&quot;: the new battle between AI platforms and companies What is &quot;pay for scraping&quot; and how is it changing the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvadorvilalta.com\/en\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of &quot;pay for scraping&quot;: the new battle between AI platforms and companies\" \/>\n<meta property=\"og:description\" content=\"The rise of &quot;pay for scraping&quot;: the new battle between AI platforms and companies What is &quot;pay for scraping&quot; and how is it changing the web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salvadorvilalta.com\/en\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Salvador Vilalta\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Scrapping-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"913\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salvador Vilalta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salvador Vilalta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/\"},\"author\":{\"name\":\"Salvador Vilalta\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"headline\":\"The rise of &#8220;pay for scraping&#8221;: the new battle between AI platforms and companies\",\"datePublished\":\"2025-10-27T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/\"},\"wordCount\":776,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Scrapping-scaled.png\",\"articleSection\":[\"AI\",\"CX customer experience\",\"Reflections\",\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/the-rise-of-pay-for-scraping-the-new-battle-between-ai-platforms-and-companies\\\/\",\"name\":\"The rise of \\\"pay for scraping\\\": the new battle between AI platforms and companies - 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