{"id":31768,"date":"2025-10-06T12:00:00","date_gmt":"2025-10-06T10:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=31768"},"modified":"2025-10-04T18:28:11","modified_gmt":"2025-10-04T16:28:11","slug":"ai-agents-the-new-front-desk-of-tourism","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/","title":{"rendered":"AI Agents: The New Front Desk of Tourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31768\" class=\"elementor elementor-31768 elementor-31724\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6336ba38 e-flex e-con-boxed e-con e-parent\" data-id=\"6336ba38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d42c2e9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3d42c2e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember when planning a trip used to involve going to an agency or spending hours flipping through paper guidebooks? Today, just ask an AI like ChatGPT or Perplexity, and you have a personalized itinerary in seconds. We are entering the <b>era of connected travel,<\/b>  and artificial intelligence (AI) is the engine transforming the entire travel experience, from inspiration to the journey home.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d9aba1 e-flex e-con-boxed e-con e-parent\" data-id=\"60d9aba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20530b87 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"20530b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A historic opportunity for the tourism sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1039034e e-flex e-con-boxed e-con e-parent\" data-id=\"1039034e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7453c616 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7453c616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Experts like <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bret_Taylor\" target=\"_blank\" rel=\"noopener\">Bret Taylor<\/a> (chairman of OpenAI and CEO of Sierra) compare this moment to the birth of the internet or smartphones: we are at a tipping point where AI &#8220;agents&#8221; and voice\/multimodality become the natural interface for travel. The first to adopt it sets the standard.  <\/p><p>In addition, <a href=\"https:\/\/amadeus.com\/content\/dam\/amadeuswebevo\/brand\/amadeus\/photos\/sections\/transforming-travel\/amadeus-connected-journeys-1.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"> recent Amadeus reports<\/a> highlight that generative AI, autonomous agents, and biometrics are already being applied in airlines, airports, and hotels to eliminate friction and enable <b>new models for selling and distributing travel services.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8128aba e-flex e-con-boxed e-con e-parent\" data-id=\"8128aba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5753aa sc_fly_static elementor-widget elementor-widget-image\" data-id=\"a5753aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-1024x559.jpg\" class=\"attachment-large size-large wp-image-31747\" alt=\"Avion aterrizando el Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-1024x559.jpg 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-300x164.jpg 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-768x419.jpg 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-1536x838.jpg 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-2048x1117.jpg 2048w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-370x202.jpg 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-840x458.jpg 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/Avion-aterrizando-el-Blog-de-Salvador-Vilalta-410x224.jpg 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c100c0 e-flex e-con-boxed e-con e-parent\" data-id=\"c100c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2d2d1 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"3c2d2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real use cases: AI already travels with us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-413f2588 e-flex e-con-boxed e-con e-parent\" data-id=\"413f2588\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d560bdb sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2d560bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is no longer a promise, but a travel companion for the entire ecosystem: it inspires destinations when you still have doubts, builds itineraries in minutes, attends to you 24\/7, and anticipates incidents before you see them. In hotels, it enables mobile keys and express check-in. In activities, it suggests plans tailored to your context. In ground transportation, it optimizes routes and schedules. And in destinations, it acts as a digital concierge, accompanying you from start to finish. <\/p>\n<p>&nbsp;These are not prototypes: they are solutions in production that reduce friction, elevate the experience and open up new revenue streams. Here are concrete examples-from inspiration to &#8220;day of travel&#8221;-that are already working. <\/p>\n<ul>\n<li><b>Personalized planning<\/b>: assistants such as ChatGPT or Perplexity help transform &#8220;vague ideas&#8221; into concrete itineraries; in fact, industry data shows that a large portion of travelers start planning without a fixed destination, ideal ground for AI inspiration.&nbsp;<\/li>\n<li data-start=\"924\" data-end=\"1147\">\n<p data-start=\"926\" data-end=\"1147\"><strong data-start=\"926\" data-end=\"954\">24\/7 omnichannel service:<\/strong> <em data-start=\"955\" data-end=\"965\">chatbots<\/em> and voice agents resolve doubts on the web, app, WhatsApp or phone (policies, changes, schedules), offload <em data-start=\"1080\" data-end=\"1094\" data-is-only-node=\"\">call centers,<\/em> and improve NPS in hotels, agencies, and <em data-start=\"1132\" data-end=\"1144\">rent-a-cars<\/em>.<\/p>\n<\/li>\n<li data-start=\"1148\" data-end=\"1388\">\n<p data-start=\"1150\" data-end=\"1388\"><strong data-start=\"1150\" data-end=\"1195\">Cross-sell\/upsell:<\/strong> hotels offer <em data-start=\"1212\" data-end=\"1227\">late checkout<\/em>, spa services, or upgrades; OTAs and tour operators package local experiences; mobility and rent-a-car services offer insurance, seats, or <em data-start=\"1353\" data-end=\"1362\">add-ons<\/em> at the right time.<\/p>\n<\/li>\n<li data-start=\"1389\" data-end=\"1627\">\n<p data-start=\"1391\" data-end=\"1627\"><strong data-start=\"1391\" data-end=\"1425\">Smooth access and operations:<\/strong> <em data-start=\"1426\" data-end=\"1436\">check-in<\/em> with biometrics or kiosks, mobile keys and <em data-start=\"1479\" data-end=\"1493\" data-is-only-node=\"\">self-service<\/em> at reception; in mobility, dynamic fleet and route assignment; in museums\/attractions, real-time queue and capacity management.<\/p>\n<\/li>\n<li data-start=\"1628\" data-end=\"1864\">\n<p data-start=\"1630\" data-end=\"1864\"><strong data-start=\"1630\" data-end=\"1657\">Destination experience:<\/strong> smart guides suggest what to see and where to eat based on weather, crowds and your tastes; self-configuring itineraries, instant translation and multilingual support for a frictionless stay.<\/p>\n<\/li>\n<li data-start=\"1865\" data-end=\"2055\">\n<p data-start=\"1867\" data-end=\"2055\"><strong data-start=\"1867\" data-end=\"1905\">Smart payments and loyalty:<\/strong> integrated <em data-start=\"1906\" data-end=\"1915\">wallets<\/em> and <em data-start=\"1918\" data-end=\"1929\" data-is-only-node=\"\">one-click<\/em> payments; programs that use AI to recognize habits (business\/leisure), personalize benefits, and increase repeat business.<\/p><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cc59e64 e-flex e-con-boxed e-con e-parent\" data-id=\"7cc59e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-384513f0 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"384513f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The connected journey: from point to point, frictionless<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79b82a84 e-flex e-con-boxed e-con e-parent\" data-id=\"79b82a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6330f0a9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6330f0a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The vision of connected travel is to integrate all stages (inspiration \u2192 booking \u2192 airport \u2192 flight \u2192 hotel \u2192 destination \u2192 return) with a &#8220;virtual concierge&#8221; that anticipates needs. To achieve this, interoperability between airlines, airports, hotels, and OTAs is needed. <\/p><p><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">A milestone: in May 2025, Finnair became the first airline to create a &#8220;native order&#8221; with Amadeus technology, unifying customer services under a single digital record (flight, baggage, seats, lounges, transfers). The technical basis for reacting automatically when something changes. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c22b63f e-flex e-con-boxed e-con e-parent\" data-id=\"7c22b63f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760b0faf sc_fly_static elementor-widget elementor-widget-image\" data-id=\"760b0faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-1024x1024.jpg\" class=\"attachment-large size-large wp-image-31749\" alt=\"El viaje conectado El Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-1024x1024.jpg 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-300x300.jpg 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-150x150.jpg 150w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-768x768.jpg 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-1536x1536.jpg 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-370x370.jpg 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-120x120.jpg 120w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-840x840.jpg 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado-410x410.jpg 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/viaje-conectado.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f35012 e-flex e-con-boxed e-con e-parent\" data-id=\"15f35012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4e216d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"6f4e216d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges (with reality ahead)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3afbb421 e-flex e-con-boxed e-con e-parent\" data-id=\"3afbb421\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3056e9f0 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3056e9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But getting started has certain implications: Among others:<\/p><ul><li><b>Legacy systems and silos: without modernization and interoperability,<\/b> AI gets &#8220;stuck&#8221; in isolated pilots when data is not centralized or we do not have a single view of our customer.<\/li><li><b>Privacy and trust<\/b>: biometrics and sensitive data require security, transparency and optionality for the traveler.  <\/li><li><b>Do not lose the human touch:<\/b> AI frees staff to focus on what brings emotional value; empathy remains a differential advantage. Keep in mind that it is a facilitator but if the user wants it, he should always be able to &#8220;talk&#8221; to a human being. <\/li><li><strong>Sustainability<\/strong>: AI can optimize routes and energy, but it also has a digital footprint for its operation; benefits and consumption must be balanced.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bedec0 e-flex e-con-boxed e-con e-parent\" data-id=\"3bedec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9385600 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"9385600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to get started in 90 days (practical roadmap)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e329ef2 e-flex e-con-boxed e-con e-parent\" data-id=\"2e329ef2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d567163 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6d567163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Going from ideas to results <b>does not require a &#8220;big bang&#8221;; instead, it requires<\/b> short, measurable, and focused steps. In 90 days, you can validate the AI value proposition in travel if you choose the right cases, align a minimum team (business + operations + data + legal), and work with weekly iterations. The key is to start with high-volume cases (frequently asked questions, simple changes, proactive alerts) that will give you a quick impact and real learning about your customers.<br>Think of this roadmap as a lab that will allow you to perform a quick test.  <\/p><p><b>Day 0-30: Discovery and fast pilots<\/b><\/p><ul><li data-start=\"120\" data-end=\"199\"><p data-start=\"122\" data-end=\"199\"><strong data-start=\"122\" data-end=\"152\">Choose 3-5 use cases <\/strong>(FAQ, simple changes, notices).<\/p><\/li><li data-start=\"200\" data-end=\"286\"><p data-start=\"202\" data-end=\"286\">Launch a minimum viable product<strong data-start=\"208\" data-end=\"228\">(MVP) wizard<\/strong> (web\/app\/WhatsApp\/voice) with. <a href=\"https:\/\/salvadorvilalta.com\/en\/discover-how-rag-is-transforming-ai-in-customer-care\/\">\n  <strong data-start=\"256\" data-end=\"263\">RAG<\/strong>\n<\/a> on your policies.<\/p><\/li><li data-start=\"287\" data-end=\"377\"><p data-start=\"289\" data-end=\"377\"><strong data-start=\"289\" data-end=\"309\">Connects 1-2 APIs<\/strong> (reservation\/status\/client) for basic queries and modifications.<\/p><\/li><li data-start=\"378\" data-end=\"469\"><p data-start=\"380\" data-end=\"469\">Set <strong data-start=\"385\" data-end=\"407\">baseline KPIs<\/strong> (self-service, AHT, CSAT, <em data-start=\"434\" data-end=\"447\">attach rate<\/em>, deviations to human).<\/p><\/li><li data-start=\"470\" data-end=\"567\"><p data-start=\"472\" data-end=\"567\"><strong data-start=\"472\" data-end=\"489\">Generates Guardrails<\/strong> from day 1: privacy\/consent, diversion to human, traceability.<\/p><\/li><\/ul><p><b>Day 31-60: Orchestration and enhancement.<\/b><\/p><ul><li data-start=\"304\" data-end=\"456\"><p data-start=\"306\" data-end=\"456\">Activate <strong data-start=\"313\" data-end=\"337\">contextual offers<\/strong> (ancillary services with AI) at key moments: post-booking, check-in, pre-boarding\/stay and day of travel.<\/p><\/li><li data-start=\"457\" data-end=\"638\"><p data-start=\"459\" data-end=\"638\">Implements <strong data-start=\"470\" data-end=\"492\">proactive alerts<\/strong> that impact service (schedule changes, door\/gate, room status, table\/experience availability, vehicle pickup).<\/p><\/li><li data-start=\"639\" data-end=\"1332\"><p data-start=\"641\" data-end=\"725\"><strong data-start=\"641\" data-end=\"702\">Frictionless access and <em data-start=\"692\" data-end=\"700\">opt-in<\/em> identity verification<\/strong> (depending on your vertical):<\/p><ul data-start=\"728\" data-end=\"1226\"><li data-start=\"728\" data-end=\"837\"><p data-start=\"730\" data-end=\"837\"><strong data-start=\"730\" data-end=\"741\">Hotels<\/strong>: mobile <em data-start=\"743\" data-end=\"757\">pre-check-in<\/em> + <strong data-start=\"766\" data-end=\"783\">digital key<\/strong>; remote document verification with consent.<\/p><\/li><li data-start=\"840\" data-end=\"936\"><p data-start=\"842\" data-end=\"936\"><strong data-start=\"842\" data-end=\"864\">Car rental<\/strong>: <strong data-start=\"866\" data-end=\"891\">pick-up without counter<\/strong> (verified license + contract on mobile).<\/p><\/li><li data-start=\"939\" data-end=\"1028\"><p data-start=\"941\" data-end=\"1028\"><strong data-start=\"941\" data-end=\"964\">Attractions and tours<\/strong>: <strong data-start=\"966\" data-end=\"991\">entrance with QR\/Wallet<\/strong> and real-time capacity control.<\/p><\/li><li data-start=\"1031\" data-end=\"1127\"><p data-start=\"1033\" data-end=\"1127\"><strong data-start=\"1033\" data-end=\"1050\">Rail\/Cruises<\/strong>: <strong data-start=\"1052\" data-end=\"1078\">unified digital pass<\/strong> (ticket + extras) and fast boarding control.<\/p><\/li><\/ul><\/li><\/ul><p><strong>Day 61-90: Scaling and quality<\/strong><\/p><ul><li data-start=\"612\" data-end=\"704\"><p data-start=\"614\" data-end=\"704\"><strong data-start=\"614\" data-end=\"630\">Extends cases<\/strong> to higher value\/variability (rearrangements, bundles, special policies).<\/p><\/li><li data-start=\"705\" data-end=\"796\"><p data-start=\"707\" data-end=\"796\"><strong data-start=\"707\" data-end=\"724\">Chat payments<\/strong> to close upgrades and extras without leaving the stream.<\/p><\/li><li data-start=\"797\" data-end=\"901\"><p data-start=\"799\" data-end=\"901\"><strong data-start=\"799\" data-end=\"826\">AI quality improvement<\/strong>: A\/B <em data-start=\"835\" data-end=\"844\">prompts<\/em>, multilingual, observability (accuracy, <em data-start=\"886\" data-end=\"897\">fallbacks<\/em>).<\/p><\/li><li data-start=\"902\" data-end=\"975\"><p data-start=\"904\" data-end=\"975\"><strong data-start=\"904\" data-end=\"935\">Responsible personalization<\/strong> (preferences + context with opt-in).<\/p><\/li><li data-start=\"976\" data-end=\"1130\"><p data-start=\"978\" data-end=\"1130\"><strong data-start=\"978\" data-end=\"1004\">Operational and compliance<\/strong>: escalation playbooks, team training, data\/risk audits and KPI updates for the next quarter.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176696c3 e-flex e-con-boxed e-con e-parent\" data-id=\"176696c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45832468 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"45832468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-1024x559.jpg\" class=\"attachment-large size-large wp-image-31754\" alt=\"Roadmap El Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-1024x559.jpg 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-300x164.jpg 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-768x419.jpg 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-1536x838.jpg 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-2048x1117.jpg 2048w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-370x202.jpg 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-840x458.jpg 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/roadmap-410x224.jpg 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-205ecf03 e-flex e-con-boxed e-con e-parent\" data-id=\"205ecf03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7634a401 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7634a401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-732df31 e-flex e-con-boxed e-con e-parent\" data-id=\"732df31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef8829 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"fef8829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Think of your technology stack as an <strong data-start=\"78\" data-end=\"90\">orchestra<\/strong>: each instrument plays a role, and the &#8220;baton&#8221; (the AI) coordinates everything so that the traveler feels a seamless experience. You don&#8217;t need to start with a full symphony; with a well-tuned quartet, you can play melodies that delight your customers.  <\/p><ul data-start=\"5765\" data-end=\"6262\"><li data-start=\"5765\" data-end=\"5857\"><p data-start=\"5767\" data-end=\"5857\"><strong data-start=\"5767\" data-end=\"5796\">Conversational AI layer<\/strong>: LLM with voice and multimodality (text, image, documents).<\/p><\/li><li data-start=\"5858\" data-end=\"5961\"><p data-start=\"5860\" data-end=\"5961\"><strong data-start=\"5860\" data-end=\"5889\">Content Manager\/FAQs<\/strong> with <i><a href=\"https:\/\/salvadorvilalta.com\/en\/discover-how-rag-is-transforming-ai-in-customer-care\/\">RAG<\/a> <\/i>(so that the AI &#8220;reads&#8221; your policies and responds well).<\/p><\/li><li data-start=\"5962\" data-end=\"6102\"><p data-start=\"5964\" data-end=\"6102\"><strong data-start=\"5964\" data-end=\"5991\">Orchestration of offers<\/strong> for cross-selling).<\/p><\/li><li data-start=\"6103\" data-end=\"6155\"><p data-start=\"6105\" data-end=\"6155\"><strong data-start=\"6105\" data-end=\"6125\">Payment gateway<\/strong> integrated into the conversational flow in the channels you make available to your customers (chat, WhatsApp&#8230;).<\/p><\/li><li data-start=\"6156\" data-end=\"6262\"><p data-start=\"6158\" data-end=\"6262\"><strong data-start=\"6158\" data-end=\"6176\">Observability<\/strong>: quality <em data-start=\"6178\" data-end=\"6190\">dashboards<\/em> (accuracy, <em data-start=\"6214\" data-end=\"6234\">hallucination rate<\/em>), safety and satisfaction.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f6e00 e-flex e-con-boxed e-con e-parent\" data-id=\"49f6e00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97f6e1a sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"97f6e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPIs and ROI: what to measure and how to explain it in committee<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac7c06e e-flex e-con-boxed e-con e-parent\" data-id=\"ac7c06e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538b9c6 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"538b9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is not &#8220;believed&#8221;; it is demonstrated with numbers. Before launching, set a baseline and define KPIs that align with business objectives, including self-service savings, ancillary conversion, time reduction, NPS\/CSAT (Net Promoter Score-Customer Satisfaction Score) improvement, and incremental sales. It presents ROI in two areas: <b>operational efficiency<\/b> (lower cost per contact, lower AHT-Average Handle Time) and<b> growth<\/b> (more revenue per customer, more cross-sell).<br>When you take it to committee, tell the whole story: <b>data \u2192 measurement \u2192 decision \u2192 outcome.<\/b> Accompany the metrics with concrete customer examples and flow screenshots so that the value is clear and tangible, not abstract.   <\/p><ul><li data-start=\"6329\" data-end=\"6428\"><p data-start=\"6331\" data-end=\"6428\"><strong data-start=\"6331\" data-end=\"6347\">Self-service<\/strong>: % of queries resolved without human agent. Target: +20-40% in 90-120 days. <\/p><\/li><li data-start=\"6429\" data-end=\"6496\"><p data-start=\"6431\" data-end=\"6496\"><strong data-start=\"6431\" data-end=\"6459\">AHT <\/strong><span data-start=\"6431\" data-end=\"6459\">(average handling time)<\/span><strong data-start=\"6431\" data-end=\"6459\"> and cost per contact<\/strong>: 20-35% reduction through automation.<\/p><\/li><li data-start=\"6497\" data-end=\"6597\"><p data-start=\"6499\" data-end=\"6597\"><strong data-start=\"6499\" data-end=\"6523\">Incremental sales<\/strong>: Increased <i>cross-selling (upgrades, packs, coverages, skip the line, late check-out,)<\/i><\/p><\/li><li data-start=\"6598\" data-end=\"6677\"><p data-start=\"6600\" data-end=\"6677\"><strong data-start=\"6600\" data-end=\"6612\">CSAT\/NPS<\/strong>: improvement in critical interactions.<\/p><\/li><li data-start=\"6678\" data-end=\"6808\"><p data-start=\"6680\" data-end=\"6808\"><strong data-start=\"6680\" data-end=\"6694\">Conversion<\/strong>: inspired \u2192 booking (especially in travelers without a defined destination).<\/p><\/li><li data-start=\"6809\" data-end=\"6909\"><p data-start=\"6811\" data-end=\"6909\"><strong data-start=\"6811\" data-end=\"6829\">Risk\/Quality<\/strong>: response accuracy, <em data-start=\"6864\" data-end=\"6874\">escalation<\/em> rate to human, security audits.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fd90db e-flex e-con-boxed e-con e-parent\" data-id=\"9fd90db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ace341 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"9ace341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trust and legal risks (quick checklist)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b02d03 e-flex e-con-boxed e-con e-parent\" data-id=\"4b02d03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9a91d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"9b9a91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Trust is not an &#8220;extra&#8221;; it is permission to operate. Any initiative involving AI and personal data should be born with an approach designed for privacy and security, including clear consent, transparent purposes, opt-out options, and easy ways to contact a person when needed. Add traceability (what the AI decided and why), bias checks, and regular audits.<br>Keep communication simple and honest: &#8220;AI helps you, you decide&#8221;. Always offer alternatives (digital and paper; bot and human). This will gain legitimacy, reduce regulatory friction, and turn security into a competitive advantage.    <\/div><div> <\/div><ul><li data-start=\"6974\" data-end=\"7127\"><p data-start=\"6976\" data-end=\"7127\"><strong data-start=\"6976\" data-end=\"7000\">Clear consent<\/strong>: explain what data you use (e.g., biometrics) and for what purpose, with an opt-out option.<\/p><\/li><li data-start=\"7128\" data-end=\"7222\"><p data-start=\"7130\" data-end=\"7222\"><strong data-start=\"7130\" data-end=\"7153\">Data governance<\/strong>: retention\/anonymization policies and end-to-end encryption.<\/p><\/li><li data-start=\"7223\" data-end=\"7337\"><p data-start=\"7225\" data-end=\"7337\"><strong data-start=\"7225\" data-end=\"7241\">Traceability<\/strong>: records relevant automated decisions (why X was offered, why it was rearranged).<\/p><\/li><li data-start=\"7338\" data-end=\"7416\"><p data-start=\"7340\" data-end=\"7416\"><strong data-start=\"7340\" data-end=\"7364\">Recourse mechanism<\/strong>: easy to escalate to human and correct AI errors.<\/p><\/li><li data-start=\"7417\" data-end=\"7554\"><p data-start=\"7419\" data-end=\"7554\"><strong data-start=\"7419\" data-end=\"7435\">Communication<\/strong>: &#8220;AI helps you, but you decide&#8221;; simple language and alternative options (digital and paper).<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cc2fcb e-flex e-con-boxed e-con e-parent\" data-id=\"9cc2fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4426def sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"4426def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Travel has always been a mix of <b>dreams and logistics<\/b>. AI takes care of the logistics to get you back to the dreams. If we connect data with empathy, processes with purpose and algorithms with people, travel stops being a chain of paperwork and becomes an <b>orchestrated experience.<\/b><br>This is the time to move from curiosity to action. You don&#8217;t need to have it all figured out: just take the <b>first step<\/b>, measure, learn and improve. Because the future of tourism will not be written by those who talk the most about AI, but by those who put it at the service of unforgettable memories. Ready to design the next great trip? <\/p>\n<p>Have a good week!&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-902a5c8 e-flex e-con-boxed e-con e-parent\" data-id=\"902a5c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf8059 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"4cf8059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Interesting sources:: <\/b><span style=\"background-color: transparent;\"><a href=\"https:\/\/amadeus.com\/content\/dam\/amadeuswebevo\/brand\/amadeus\/photos\/sections\/transforming-travel\/amadeus-connected-journeys-1.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Amadeus &#8211; Connected Journeys (2025).<\/a> | <\/span> <span style=\"background-color: transparent; font-size: 16px; letter-spacing: 0px;\"><a href=\"https:\/\/amadeus.com\/en\/airlines\/products\/nevio?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Amadeus &#8211; Nevio (modern retailing and order management)<\/a>. |<\/span><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\"> <\/span><span style=\"background-color: transparent; font-size: 16px; letter-spacing: 0px;\"><a href=\"https:\/\/www.theverge.com\/decoder-podcast-with-nilay-patel\/773904\/sierra-ceo-bret-taylor-ai-agents-openai-bubble-interview?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Bret Taylor (Sierra\/OpenAI) &#8211; vision on agents and voice.<\/a> <\/span><span style=\"background-color: transparent; font-size: 16px; letter-spacing: 0px;\"><a href=\"https:\/\/partner.expediagroup.com\/en-us\/resources\/blog\/attract-travelers-with-data-driven-tourism-marketing?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Expedia Group Partner &#8211; 60% starts with no destination (inspirational opportunity).<\/a> |  <\/span><a href=\"https:\/\/civicscience.com\/as-vacation-season-heats-up-many-americans-are-feeling-stressed-over-travel-planning\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">CivicScience &#8211; The stress of planning<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21416074 e-flex e-con-boxed e-con e-parent\" data-id=\"21416074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c54ac98 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24653 elementor-widget-call-to-action\" data-id=\"4c54ac98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00bfTe ha gustado este contenido?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSi te ha gustado este contenido y quieres acceder a contenido exclusivo para suscriptores, <b>suscr\u00edbete ahora<\/b>. Agradezco de antemano tu confianza\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tQuiero Suscribirme\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Remember when planning a trip used to involve going to an agency or spending hours flipping through paper guidebooks? Today, just ask an AI like ChatGPT or Perplexity, and you&hellip;<\/p>\n","protected":false},"author":2,"featured_media":31742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,228,229,230,231],"tags":[],"class_list":["post-31768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-cx-customer-experience","category-marketing-en","category-reflections","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Agents: The New Front Desk of Tourism - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"AI Agents: The New Front Desk of Tourism. AI is the engine that is transforming the entire tourism experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Agents: The New Front Desk of Tourism\" \/>\n<meta property=\"og:description\" content=\"AI Agents: The New Front Desk of Tourism. AI is the engine that is transforming the entire tourism experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Salvador Vilalta\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/turismo-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salvador Vilalta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salvador Vilalta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/\"},\"author\":{\"name\":\"Salvador Vilalta\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"headline\":\"AI Agents: The New Front Desk of Tourism\",\"datePublished\":\"2025-10-06T10:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/\"},\"wordCount\":1613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/turismo-scaled.jpg\",\"articleSection\":[\"AI\",\"CX customer experience\",\"Marketing\",\"Reflections\",\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/\",\"name\":\"AI Agents: The New Front Desk of Tourism - Salvador Vilalta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/turismo-scaled.jpg\",\"datePublished\":\"2025-10-06T10:00:00+00:00\",\"description\":\"AI Agents: The New Front Desk of Tourism. AI is the engine that is transforming the entire tourism experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#primaryimage\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/turismo-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/turismo-scaled.jpg\",\"width\":2560,\"height\":1396,\"caption\":\"Turismo el Blog de Salvador Vilalta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/ai-agents-the-new-front-desk-of-tourism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Agents: The New Front Desk of Tourism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/\",\"name\":\"Salvador Vilalta\",\"description\":\"SV\",\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\",\"name\":\"Salvador Vilalta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"contentUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"width\":400,\"height\":400,\"caption\":\"Salvador Vilalta\"},\"logo\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\"},\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/author\\\/salva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI Agents: The New Front Desk of Tourism - Salvador Vilalta","description":"AI Agents: The New Front Desk of Tourism. AI is the engine that is transforming the entire tourism experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/","og_locale":"en_US","og_type":"article","og_title":"AI Agents: The New Front Desk of Tourism","og_description":"AI Agents: The New Front Desk of Tourism. AI is the engine that is transforming the entire tourism experience.","og_url":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/","og_site_name":"Salvador Vilalta","article_published_time":"2025-10-06T10:00:00+00:00","og_image":[{"width":2560,"height":1396,"url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/turismo-scaled.jpg","type":"image\/jpeg"}],"author":"Salvador Vilalta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salvador Vilalta","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#article","isPartOf":{"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/"},"author":{"name":"Salvador Vilalta","@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"headline":"AI Agents: The New Front Desk of Tourism","datePublished":"2025-10-06T10:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/"},"wordCount":1613,"commentCount":0,"publisher":{"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"image":{"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#primaryimage"},"thumbnailUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/turismo-scaled.jpg","articleSection":["AI","CX customer experience","Marketing","Reflections","Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/","url":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/","name":"AI Agents: The New Front Desk of Tourism - Salvador Vilalta","isPartOf":{"@id":"https:\/\/salvadorvilalta.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#primaryimage"},"image":{"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#primaryimage"},"thumbnailUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/turismo-scaled.jpg","datePublished":"2025-10-06T10:00:00+00:00","description":"AI Agents: The New Front Desk of Tourism. AI is the engine that is transforming the entire tourism experience.","breadcrumb":{"@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#primaryimage","url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/turismo-scaled.jpg","contentUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/10\/turismo-scaled.jpg","width":2560,"height":1396,"caption":"Turismo el Blog de Salvador Vilalta"},{"@type":"BreadcrumbList","@id":"https:\/\/salvadorvilalta.com\/en\/ai-agents-the-new-front-desk-of-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salvadorvilalta.com\/en\/"},{"@type":"ListItem","position":2,"name":"AI Agents: The New Front Desk of Tourism"}]},{"@type":"WebSite","@id":"https:\/\/salvadorvilalta.com\/en\/#website","url":"https:\/\/salvadorvilalta.com\/en\/","name":"Salvador Vilalta","description":"SV","publisher":{"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salvadorvilalta.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b","name":"Salvador Vilalta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","contentUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","width":400,"height":400,"caption":"Salvador Vilalta"},"logo":{"@id":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg"},"url":"https:\/\/salvadorvilalta.com\/en\/author\/salva\/"}]}},"_links":{"self":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/31768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/comments?post=31768"}],"version-history":[{"count":11,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/31768\/revisions"}],"predecessor-version":[{"id":31790,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/31768\/revisions\/31790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/media\/31742"}],"wp:attachment":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/media?parent=31768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/categories?post=31768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/tags?post=31768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}