{"id":31677,"date":"2025-09-15T12:00:00","date_gmt":"2025-09-15T10:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=31677"},"modified":"2025-09-14T08:33:49","modified_gmt":"2025-09-14T06:33:49","slug":"apple-and-the-ai-revolution-from-frustrating-assistant-to-intelligent-co-pilot","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/apple-and-the-ai-revolution-from-frustrating-assistant-to-intelligent-co-pilot\/","title":{"rendered":"Apple and the AI revolution: from frustrating assistant to intelligent co-pilot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31677\" class=\"elementor elementor-31677 elementor-31641\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6164786 e-flex e-con-boxed e-con e-parent\" data-id=\"6164786\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3884e elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic sc_fly_static elementor-widget elementor-widget-blockquote\" data-id=\"5c3884e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCan a company accustomed to absolute control adapt to an era dominated by free, open, and agile conversational AI? Apple is about to find out. \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Can+a+company+accustomed+to+absolute+control+adapt+to+an+era+dominated+by+free%2C+open%2C+and+agile+conversational+AI%3F+Apple+is+about+to+find+out.+&amp;url=https%3A%2F%2Fsalvadorvilalta.com%2Fen%2F%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F31677\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d680827 e-flex e-con-boxed e-con e-parent\" data-id=\"4d680827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddbbf38 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7ddbbf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"594\" data-end=\"963\">While Google and Microsoft were launching generative models to the market at full speed, and OpenAI was surprising the world with ChatGPT, Apple seemed to follow its own pace: gradual improvements in <b>Siri,<\/b> chips with <b>Neural Engine<\/b>, some strategic purchases&#8230; and little else.<\/p><p data-start=\"965\" data-end=\"1285\">But it looks like that could be changing right now. as <strong style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\" data-start=\"992\" data-end=\"1082\">Tim Cook has publicly announced that Apple is ready to invest &#8220;big time&#8221; in AI<\/strong>. <span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">even opening the door to acquisitions that it historically would have avoided. The message is clear: if they want to compete in the next generation of smart interfaces, they need to move. And fast.  <\/span><\/p><p data-start=\"1287\" data-end=\"1550\">In today&#8217;s content, I&#8217;m going to look at that transformation: from caution to action, from perfectionism to urgency. We&#8217;ll see what Apple is doing, what obstacles it faces, and why the future of Siri &#8211; and perhaps the entire Apple ecosystem &#8211; depends on this bet on AI. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da6fac9 e-flex e-con-boxed e-con e-parent\" data-id=\"da6fac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18716c sc_fly_static elementor-widget elementor-widget-image\" data-id=\"e18716c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence.png\" class=\"attachment-large size-large wp-image-31653\" alt=\"Apple Intelligence el Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-300x300.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-150x150.png 150w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-768x768.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-370x370.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-120x120.png 120w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-840x840.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-Intelligence-410x410.png 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-723b8df5 e-flex e-con-boxed e-con e-parent\" data-id=\"723b8df5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-741834d0 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"741834d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apple accelerates in AI: new priorities, alliances and bets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b1adc4 e-flex e-con-boxed e-con e-parent\" data-id=\"19b1adc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d01d613 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3d01d613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What has changed in Cupertino?<\/p><ul><li data-start=\"1660\" data-end=\"2205\"><p data-start=\"1663\" data-end=\"2205\"><strong data-start=\"1663\" data-end=\"1730\">Strategic acquisitions (although smaller than expected)<\/strong><br data-start=\"1730\" data-end=\"1733\">Although rumors of buying startups such as <strong data-start=\"1801\" data-end=\"1818\">Perplexity AI<\/strong> and <strong data-start=\"1821\" data-end=\"1835\">Mistral AI<\/strong>, both with cutting-edge technology in conversational AI and open-source models, sounded promising, Apple ultimately appears<strong data-start=\"1910\" data-end=\"1954\"> to have opted not to acquire them<\/strong>. The reason? The prices were astronomical: up to $16 billion for Mistral, according to some sources. Apple, true to its style, has continued to buy smaller companies (already seven in 2025), absorbing talent without breaking the bank.   <\/p><\/li><li data-start=\"2207\" data-end=\"2576\"><p data-start=\"2210\" data-end=\"2576\"><strong data-start=\"2210\" data-end=\"2259\">Tactical collaborations with big players<\/strong><br data-start=\"2259\" data-end=\"2262\">While developing its own models (such as <strong data-start=\"2311\" data-end=\"2323\">Ajax GPT<\/strong>), Apple has signed agreements with companies such as <strong data-start=\"2365\" data-end=\"2375\">Google<\/strong> to use customized versions of the <strong data-start=\"2422\" data-end=\"2432\">Gemini<\/strong>model <strong data-start=\"2422\" data-end=\"2432\">and has also been in<\/strong>talks with <strong data-start=\"2471\" data-end=\"2481\">OpenAI<\/strong> and <strong data-start=\"2484\" data-end=\"2497\">Anthropic<\/strong>. This allows it to experiment and improve Siri without having everything ready yet in-house. <\/p><\/li><li data-start=\"2578\" data-end=\"2986\"><p data-start=\"2581\" data-end=\"2986\"><strong data-start=\"2581\" data-end=\"2640\">AI search engine on the way: &#8220;World Knowledge Answers<\/strong>&#8220;<br data-start=\"2640\" data-end=\"2643\">The crown jewel appears to be an internal project to create a <strong data-start=\"2712\" data-end=\"2748\">conversational search engine<\/strong>, deeply integrated into <strong data-start=\"2777\" data-end=\"2805\">Siri, Safari, and Spotlight<\/strong>. This system would enable AI-generated answers with real-time information, automatic summarization, and a much richer conversational experience than what Siri offers today. <\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ccc0378 e-flex e-con-boxed e-con e-parent\" data-id=\"2ccc0378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a9dc9 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"93a9dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/wsuD8UGWQSs?si=G-3C4SJ3prfCj5Q2&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-686630fe e-flex e-con-boxed e-con e-parent\" data-id=\"686630fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac118c5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"5ac118c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Siri today: a frustrating experience in the age of LLMs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c7049c5 e-flex e-con-boxed e-con e-parent\" data-id=\"1c7049c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3573fd75 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3573fd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s be clear: the current Siri is not up to par. It doesn&#8217;t matter if you use it on iPhone, Watch, HomePod or Mac:<b> the experience is limited, frustrating, and sometimes even ridiculous<\/b>. Siri understands very specific commands and in fixed structures &#8211; almost like talking to a machine from the 2000s.  <\/p><p>Isn&#8217;t it contradictory that, in the age of language models such as ChatGPT or Gemini, we still have to <b>&#8220;adapt our way of speaking&#8221;<\/b> for an assistant to understand a basic question?<\/p><blockquote data-start=\"3537\" data-end=\"3680\"><p data-start=\"3539\" data-end=\"3680\">If you&#8217;ve tried Siri in 2025 and then use a model like Claude or Perplexity, the difference feels like jumping from a bicycle to a Tesla.<\/p><\/blockquote><p data-start=\"3682\" data-end=\"3805\">And here comes a potent comparison: <strong data-start=\"3720\" data-end=\"3805\">what if Apple integrated something like Perplexity&#8217;s <em data-start=\"3764\" data-end=\"3771\">Comet<\/em> into its ecosystem?<\/strong><\/p><p data-start=\"3807\" data-end=\"4080\">Comet is an intelligent assistant that not only answers questions, but <strong data-start=\"3882\" data-end=\"3906\">acts as an agent<\/strong>. It searches, summarizes, navigates trusted sources, learns from context, and provides answers complete with links and evidence. It does this in real time, and with amazing fluency. You can see more information <a href=\"https:\/\/salvadorvilalta.com\/en\/comet-el-navegador-de-perplexity-que-promete-una-nueva-forma-de-navegar\/\" target=\"_blank\" rel=\"noopener\">in this recent article on this blog.<\/a>   <\/p><blockquote data-start=\"4082\" data-end=\"4215\"><p data-start=\"4084\" data-end=\"4215\">Can you imagine replacing Safari with an interface like Comet, capable of conversing with you and providing what you need without opening multiple tabs?<\/p><\/blockquote><p data-start=\"4217\" data-end=\"4483\">That is the direction Apple is heading with its &#8220;World Knowledge Answers&#8221;. The big question is whether it will be able to offer an equally powerful experience, without giving up its hallmarks: <strong data-start=\"4402\" data-end=\"4482\">privacy, local control and deep integration between devices<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33bede79 e-flex e-con-boxed e-con e-parent\" data-id=\"33bede79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2797ff9d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"2797ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The battle on the horizon: Apple vs. Google, Microsoft and AI startups <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-392554fe e-flex e-con-boxed e-con e-parent\" data-id=\"392554fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6235192b sc_fly_static elementor-widget elementor-widget-image\" data-id=\"6235192b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"796\" height=\"1024\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-796x1024.png\" class=\"attachment-large size-large wp-image-31658\" alt=\"Apple vs AI Players el Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-796x1024.png 796w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-233x300.png 233w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-768x987.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-370x476.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-840x1080.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players-410x527.png 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Apple-vs-AI-Players.png 896w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd7f87d e-flex e-con-boxed e-con e-parent\" data-id=\"7dd7f87d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3074e242 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3074e242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4572\" data-end=\"4663\">The context is clear: <strong data-start=\"4594\" data-end=\"4662\">the way we search for information is changing radically<\/strong>.<\/p><ul data-start=\"4665\" data-end=\"5002\"><li data-start=\"4665\" data-end=\"4728\"><p data-start=\"4667\" data-end=\"4728\"><strong data-start=\"4667\" data-end=\"4680\">Microsoft<\/strong> integrated ChatGPT into Bing, triggering the race.<\/p><\/li><li data-start=\"4729\" data-end=\"4798\"><p data-start=\"4731\" data-end=\"4798\"><strong data-start=\"4731\" data-end=\"4741\">Google<\/strong> rushes ahead with Gemini and its <em data-start=\"4767\" data-end=\"4797\">Search Generative Experience<\/em>.<\/p><\/li><li data-start=\"4799\" data-end=\"4888\"><p data-start=\"4801\" data-end=\"4888\"><strong data-start=\"4801\" data-end=\"4811\">OpenAI<\/strong> made ChatGPT a serious alternative to traditional search engines.<\/p><\/li><li data-start=\"4889\" data-end=\"5002\"><p data-start=\"4891\" data-end=\"5002\"><strong data-start=\"4891\" data-end=\"4929\">Startups such as Perplexity and You.com<\/strong> are gaining ground by offering transparent, source-to-source AI search.<\/p><\/li><\/ul><p data-start=\"5004\" data-end=\"5308\">In this landscape, Apple runs the risk of being left out if it does not react. Additionally, its agreement with Google to make it the default search engine on iPhones is under scrutiny by antitrust authorities. If that deal falls through, they stand to lose billions&#8230; and their influence over how users search.  <\/p><p data-start=\"5310\" data-end=\"5544\">That&#8217;s why <strong data-start=\"5319\" data-end=\"5386\">creating your own AI-powered search engine isn&#8217;t just offense, it&#8217;s defense<\/strong>. A powered Siri, native and private search, and contextual experiences within the iPhone can make the difference between leading and falling behind. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ad976be e-flex e-con-boxed e-con e-parent\" data-id=\"7ad976be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe2944f sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"1fe2944f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And what about the user?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cecd44c e-flex e-con-boxed e-con e-parent\" data-id=\"5cecd44c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc4a527 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3dc4a527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5584\" data-end=\"5765\">This whole movement has a clear goal: to <strong data-start=\"5630\" data-end=\"5717\">make your iPhone, iPad or Mac work for you, smarter and smoother<\/strong>. Some examples of what you could soon see: <\/p><ul data-start=\"5767\" data-end=\"6135\"><li data-start=\"5767\" data-end=\"5846\"><p data-start=\"5769\" data-end=\"5846\">Siri understanding complex questions and following the thread of a conversation.<\/p><\/li><li data-start=\"5847\" data-end=\"5929\"><p data-start=\"5849\" data-end=\"5929\">A search engine that responds with automatically summarized text, images and videos.<\/p><\/li><li data-start=\"5930\" data-end=\"6018\"><p data-start=\"5932\" data-end=\"6018\">Local integration with your files, emails or notes, without exposing your data to third parties.<\/p><\/li><li data-start=\"6019\" data-end=\"6135\"><p data-start=\"6021\" data-end=\"6135\">Features such as live translation, intelligent suggestions in messages or auto-generated presentations in Keynote.<\/p><\/li><\/ul><p data-start=\"6137\" data-end=\"6275\">And all of this works offline in many cases, thanks to the powerful Neural Engine chips already in Apple devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64166033 e-flex e-con-boxed e-con e-parent\" data-id=\"64166033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f57b85 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"60f57b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"960\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Tim-Cook.jpg\" class=\"attachment-large size-large wp-image-31670\" alt=\"Tim Cook Rl Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Tim-Cook.jpg 720w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Tim-Cook-225x300.jpg 225w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Tim-Cook-370x493.jpg 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/09\/Tim-Cook-410x547.jpg 410w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e9f16c e-flex e-con-boxed e-con e-parent\" data-id=\"19e9f16c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6648262a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6648262a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6668\" data-end=\"6950\">Apple has not been a pioneer in the field of generative AI. But it seems it <strong data-start=\"6745\" data-end=\"6796\">doesn&#8217;t want to sit on the sidelines of this revolution<\/strong>. It has deployed a smart strategy: combining in-house development, tactical partnerships, and a strong drive to improve Siri and the search experience.  <\/p>\n<p data-start=\"6952\" data-end=\"7240\">The key will be in the execution. Will Apple manage to offer an AI as powerful as ChatGPT, Gemini, or Claude, without losing its identity focused on privacy and control? Will it be able to transform Siri from a passive assistant to a proactive co-pilot? Will it be able to offer something like Comet, but &#8220;Apple style&#8221;?   <\/p>\n<p data-start=\"7242\" data-end=\"7495\">The next two years will be crucial. At stake is not just the relevance of Siri, but the entire Apple user experience. And if there&#8217;s one thing we know about Apple, it&#8217;s that when it decides to play hard&#8230; it can change the rules of the game.  <\/p>\n<p data-start=\"7242\" data-end=\"7495\">And in your case, what do you expect from Apple&#8217;s AI in 2026? What features would be indispensable for you? Do you think it can catch up with the current leaders, or is it already too late?  <\/p>\n<p data-start=\"7242\" data-end=\"7495\">Leave it for me in the comments, I&#8217;d love to read it.<\/p>\n<p data-start=\"7242\" data-end=\"7495\">Have a good week!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6259d24e e-flex e-con-boxed e-con e-parent\" data-id=\"6259d24e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdcb2f elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24653 elementor-widget-call-to-action\" data-id=\"4fdcb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00bfTe ha gustado este contenido?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSi te ha gustado este contenido y quieres acceder a contenido exclusivo para suscriptores, <b>suscr\u00edbete ahora<\/b>. Agradezco de antemano tu confianza\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tQuiero Suscribirme\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Can a company accustomed to absolute control adapt to an era dominated by free, open, and agile conversational AI? Apple is about to find out. Tweet While Google and Microsoft&hellip;<\/p>\n","protected":false},"author":2,"featured_media":31660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,228,229,230,231],"tags":[],"class_list":["post-31677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-cx-customer-experience","category-marketing-en","category-reflections","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple and the AI revolution: from frustrating assistant to intelligent co-pilot - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"Apple and the AI revolution: from frustrating assistant to intelligent co-pilot. 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