{"id":30791,"date":"2025-06-16T12:00:00","date_gmt":"2025-06-16T10:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=30791"},"modified":"2025-06-14T19:07:57","modified_gmt":"2025-06-14T17:07:57","slug":"when-the-director-is-an-ai-how-hollywood-changes","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/when-the-director-is-an-ai-how-hollywood-changes\/","title":{"rendered":"When the director is an AI: how Hollywood changes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30791\" class=\"elementor elementor-30791 elementor-30746\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2360d5c8 e-flex e-con-boxed e-con e-parent\" data-id=\"2360d5c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2cbf2b sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3f2cbf2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine writing a script, describing a scene in text&#8230; and receiving back a video clip complete with characters, sound, dialogue and movement. This is no longer science fiction: AI is transforming filmmaking. <\/p>\n<p>Hollywood is undergoing one of the most profound transformations in its history. From the editing of trailers to the creation of digital characters, artificial intelligence is no longer on the periphery: it is at the heart of the creative process. <\/p>\n<p>Tools like Veo 3 (Google) and Sora (OpenAI) make it possible to generate realistic cinematic scenes directly from text, without cameras, without actors, without physical locations. No cameras, no actors, no physical locations: is this a technological revolution in the service of art&#8230; or the beginning of a soulless automated production?  &nbsp;<span style=\"background-color: transparent;\">Who signs the credits when the director is an AI?&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-573f9e23 e-flex e-con-boxed e-con e-parent\" data-id=\"573f9e23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12da982b sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"12da982b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From imagination to video: the technological leap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3500cb8d e-flex e-con-boxed e-con e-parent\" data-id=\"3500cb8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b3baff sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"18b3baff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Veo 3, unveiled at Google I\/O 2025, generates high-fidelity clips from natural language descriptions. It can create believable characters, settings, sounds and even synchronized dialogue. All integrated into Flow, the platform that combines image, language and video models to facilitate seamless visual storytelling.  <\/p>\n<p>Here are some examples created with this technology. And to think that we are only at the beginning of this technology&#8230; <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-546f9b86 e-flex e-con-boxed e-con e-parent\" data-id=\"546f9b86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2036fcfb sc_fly_static elementor-widget elementor-widget-video\" data-id=\"2036fcfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mCFMn0UkRt0?si=5CacqlBvYj_WjoR4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be3782b e-flex e-con-boxed e-con e-parent\" data-id=\"be3782b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7d6a1 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"0f7d6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/pD4q9zwWvRg?si=rdXfZzTynr1X0Lyv&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1705559 e-flex e-con-boxed e-con e-parent\" data-id=\"1705559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a88b5 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"51a88b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kC8dxvMKsEc?si=LsRQ0w_wSrvsVOwq&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bafc45 e-flex e-con-boxed e-con e-parent\" data-id=\"6bafc45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-017048d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"017048d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Sora, released by OpenAI, allows users to create videos with a level of realism that has baffled even experienced filmmakers. Some have noted details that suggest it was trained on pre-existing content, which has already sparked debates about copyright and transparency. Here are two examples of what is already being created with this technology.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53232a5 e-flex e-con-boxed e-con e-parent\" data-id=\"53232a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d290008 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"d290008\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9oryIMNVtto?si=D3kWPEXR3IgIMWKn&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b5c43c e-flex e-con-boxed e-con e-parent\" data-id=\"4b5c43c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3514d9e sc_fly_static elementor-widget elementor-widget-video\" data-id=\"3514d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/sKIIxtllQZw?si=rHUtdXaYhavsQRyq&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f38e5ba e-flex e-con-boxed e-con e-parent\" data-id=\"f38e5ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5706e sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3f5706e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">Also of note are startups like Runway ML, used in real productions such as Everything Everywhere All at Once <\/span><span style=\"background-color: transparent;\">Oscar 2023 winner in which a Runway tool was used to speed up the removal of green screen backgrounds, a traditionally time-consuming task in VFX.<\/span><span style=\"background-color: transparent; font-size: 16px; letter-spacing: 0px;\">, . Also studies such as <a href=\"https:\/\/www.asteriafilm.com\/\" target=\"_blank\" rel=\"noopener\">Asteria,<\/a> which promote an ethical use of generative AI in cinema.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b6253b e-flex e-con-boxed e-con e-parent\" data-id=\"1b6253b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5f3ce sc_fly_static elementor-widget elementor-widget-video\" data-id=\"9f5f3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/wxN1T1uxQ2g?si=b_P_RwnV3KBtuTDc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28371fac e-flex e-con-boxed e-con e-parent\" data-id=\"28371fac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaa9efe sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"2eaa9efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cheaper, faster... better cinema?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c635fa7 e-flex e-con-boxed e-con e-parent\" data-id=\"5c635fa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d5ab6 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f6d5ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The economic promise is clear: generating a scene that once cost millions can be reduced to a few thousand dollars. A Lionsgate executive claimed that an epic scene with thousands of extras could be recreated with AI for as little as $10,000.   <\/p>\n<p><span style=\"font-size: 16px; background-color: transparent; letter-spacing: 0px;\">This has opened up new possibilities:<\/span><\/p>\n<ul>\n<li><b>Low-cost productions<\/b> with professional quality.<\/li>\n<li><b>Alternative versions of existing films <\/b>(anime, new visual styles).<\/li>\n<li><b>Customization of trailers or large-scale marketing campaigns<\/b> without additional equipment.<\/li>\n<\/ul>\n<p>However, the flip side of the savings is casualization: fewer actual shoots, fewer technicians on set, fewer supporting actors hired. Some studios are already asking for \u201cquick sketches\u201d by Midjourney before hiring concept artists, thus reducing their functions to retouching tasks. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31072bfb e-flex e-con-boxed e-con e-parent\" data-id=\"31072bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecb1da2 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"2ecb1da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ethics, rights and transparency: whose film is made by AI?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59096be2 e-flex e-con-boxed e-con e-parent\" data-id=\"59096be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b984345 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"5b984345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The unions have succeeded in including pioneering clauses in their contracts:<\/p>\n<ul>\n<li>No actor can be replicated without their explicit consent.<\/li>\n<li>AI cannot be considered a scriptwriter or replace original human material.<\/li>\n<li>If AI is used in a production, the creators involved must be informed.<\/li>\n<\/ul>\n<p>Recent cases such as The Brutalist have revealed a gap: the undeclared use of AI to modify voices or create concept art without warning has generated controversy. Transparency to the viewer is now part of the debate: should it be stated in the credits if AI was used in the process?  <\/p>\n<p>In addition, it is still unclear whether it is legal to train models with copyrighted material without paying licensing fees.  <b>The line between inspiration and appropriation is becoming increasingly blurred.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2825856 e-flex e-con-boxed e-con e-parent\" data-id=\"2825856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c17890 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"8c17890\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GdRXPAHIEW4?si=d39VjQ7gIxyvJ7ic&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1c84ea e-flex e-con-boxed e-con e-parent\" data-id=\"5f1c84ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74e27ea5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"74e27ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI as a creative ally: collaboration instead of substitution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c826b28 e-flex e-con-boxed e-con e-parent\" data-id=\"c826b28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc5041e sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2bc5041e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite fears,<b> many artists are using AI to amplify their creativity<\/b>, not replace it. Screenwriters use it to unlock ideas, generate alternative dialogue or visualize scenes. Directors such as Paul Trillo have stated that AI allows them to realize complex visual concepts more quickly and clearly.  <\/p>\n<p>In direction and editing:<\/p>\n<ul>\n<li><b>Automatic storyboards<\/b> are generated <b>.<\/b><\/li>\n<li><b>Camera angles are tested<\/b> with simulated environments.<\/li>\n<li><b>Technical errors are eliminated <\/b>or the dubbing is adjusted without re-recording.<\/li>\n<\/ul>\n<p>Cases like Fall (2022), where 30 swear words were replaced with <b>voice deepfake<\/b> to obtain a PG-13 rating, show the potential of AI to solve creative problems efficiently&#8230;without altering the original intent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ba2628 e-flex e-con-boxed e-con e-parent\" data-id=\"6ba2628\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a899270 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"a899270\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/iSspRSGc4Dk?si=JhKAo_m9dZfQBrcu&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b8606ab e-flex e-con-boxed e-con e-parent\" data-id=\"6b8606ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-757814ce sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"757814ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which path will the cinema choose?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73f5f85 e-flex e-con-boxed e-con e-parent\" data-id=\"73f5f85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c239fb sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"44c239fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI can democratize audiovisual production, open doors for emerging creators and facilitate experimentation. But it can also homogenize content, displace professionals and erode the emotional value of cinema if used without ethics or purpose. <\/p>\n<p>The challenge is to find the balance between efficiency and expression, between the automatic and the authentic.  <b>Cinema will not lose its magic if the focus remains on telling human stories, with emotion and truth, no matter who (or what) is behind the camera.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ebdbb e-flex e-con-boxed e-con e-parent\" data-id=\"22ebdbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-345811d sc_fly_static elementor-widget elementor-widget-image\" data-id=\"345811d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-1024x529.png\" class=\"attachment-large size-large wp-image-30755\" alt=\"Hollywood el Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-1024x529.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-300x155.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-768x396.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-1536x793.png 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-370x191.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-840x434.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood-410x212.png 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2025\/06\/Hollywood.png 1782w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-418baf7 e-flex e-con-boxed e-con e-parent\" data-id=\"418baf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b7d16 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f9b7d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And in your case, <span style=\"background-color: transparent;\">would you like to know if a film was partly generated by AI before watching it? <\/span><span style=\"background-color: transparent; font-size: 16px; letter-spacing: 0px;\">Do you think actors should authorize every time their digital image is used? <\/span><span style=\"background-color: transparent; font-size: 16px; letter-spacing: 0px;\">Do you see AI as a threat or an opportunity for new creators?<\/span><\/p>\n<p>Leave me your comments below and let me know what you think about this new Hollywood.<\/p>\n<p>Have a good week!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63c78492 e-flex e-con-boxed e-con e-parent\" data-id=\"63c78492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31298102 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-call-to-action\" data-id=\"31298102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00bfTe ha gustado este contenido?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSi te ha gustado este contenido y quieres acceder a contenido exclusivo para suscriptores, <b>suscr\u00edbete ahora<\/b>. Agradezco de antemano tu confianza\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tQuiero Suscribirme\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine writing a script, describing a scene in text&#8230; and receiving back a video clip complete with characters, sound, dialogue and movement. This is no longer science fiction: AI is&hellip;<\/p>\n","protected":false},"author":2,"featured_media":30772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,229,237,230,231],"tags":[],"class_list":["post-30791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-marketing-en","category-personal-en","category-reflections","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When the director is an AI: how Hollywood changes - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"When the director is an AI: how Hollywood is changing. 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