{"id":28203,"date":"2024-11-04T12:00:00","date_gmt":"2024-11-04T11:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=28203"},"modified":"2024-11-02T18:37:32","modified_gmt":"2024-11-02T17:37:32","slug":"search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/","title":{"rendered":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28203\" class=\"elementor elementor-28203 elementor-28140\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b57c4a e-flex e-con-boxed e-con e-parent\" data-id=\"8b57c4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a008fe sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1a008fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OpenAI&#8217;<b>s launch of Search GPT<\/b> has marked a watershed moment in the Internet search space, cementing the <b>transition to more interactive and tailored search experiences<\/b>. In an environment where user expectations are constantly changing, tools such as <b>Search GPT and Perplexity AI are challenging the supremacy of Google<\/b> and its still evolving <strong><a href=\"https:\/\/salvadorvilalta.com\/en\/search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo\/\" target=\"_blank\" rel=\"noopener\">Search Generative Experience (SGE).<\/a>&nbsp;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-661659e e-flex e-con-boxed e-con e-parent\" data-id=\"661659e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71844dd sc_fly_static elementor-widget elementor-widget-video\" data-id=\"71844dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/bZcWvxUo6pw&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93403ad e-flex e-con-boxed e-con e-parent\" data-id=\"93403ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c98fc4 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0c98fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Evolution of Search GPT and its Launching<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40eae3e e-flex e-con-boxed e-con e-parent\" data-id=\"40eae3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5310057 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"5310057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Search GPT <\/b>was initially introduced in private beta in July 2024, after painstaking development that delayed its planned official launch in May during the Voice Assistant event. This additional time allowed OpenAI to refine the features that make Search GPT an advanced tool: the ability to search in real time, integrate results with current sources, and <b>present information visually through interactive widgets<\/b>. <\/p>\n<p>This new tool allows users to <b>get detailed and contextual answers directly from the ChatGPT interface by<\/b> activating the search function via a button on the platform. From general queries such as weather to more complex topics such as financial data and live event updates, Search GPT responds with remarkable speed and rich presentation. <\/p>\n<p>As you can see in this screenshot taken in my environment, the functionality is already available for ChatGPT paid accounts on the GPT 4o Model. However, I have been unable to get the system to show me the widgets other users seem to be getting in their searches on the model. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4969765 e-flex e-con-boxed e-con e-parent\" data-id=\"4969765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b93bc sc_fly_static elementor-widget elementor-widget-image\" data-id=\"c5b93bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-1024x664.png\" class=\"attachment-large size-large wp-image-28195\" alt=\"ChatGPT el Blog Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-1024x664.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-300x195.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-768x498.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-1536x996.png 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-2048x1328.png 2048w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-370x240.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-840x545.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/ChatGPT-el-Blog-Salvador-Vilalta-410x266.png 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f67ff0d e-flex e-con-boxed e-con e-parent\" data-id=\"f67ff0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6695f81 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6695f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You have several analyses made about this tool by Mathew Bergman for example, as you can see in the video he has generated about this release.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-092661c e-flex e-con-boxed e-con e-parent\" data-id=\"092661c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b78f9c7 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"b78f9c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/hGjt4KyPZC4?si=TuFEfLbXVPKmPUyG&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-036b089 e-flex e-con-boxed e-con e-parent\" data-id=\"036b089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d917286 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"d917286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does Search GPT compare with other alternatives?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d66a7c0 e-flex e-con-boxed e-con e-parent\" data-id=\"d66a7c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650c618 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"650c618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The comparison between <b>Search GPT <\/b>and<strong> Perplexity AI<\/strong> is interesting. Both platforms offer an AI-assisted search experience beyond traditional engines, providing accurate answers and unique functionalities. However, Search GPT has shown speed and widget integration advantages that enhance information visualization. Perplexity AI, on the other hand, is known for its detailed answers and the ability to generate images and follow questions to drill down on information.   <\/p>\n<p>Despite their achievements, these tools face common challenges. LLM models, including Search GPT, <b>can fall into so-called &#8220;hallucinations&#8221; and accuracy errors when processing external sources.<\/b> This limitation could also affect Google. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b553bf e-flex e-con-boxed e-con e-parent\" data-id=\"3b553bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3dad5 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"7d3dad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/WhzyMwwTg5Y?si=OAicMqHXH6LC3vyy&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15ee564 e-flex e-con-boxed e-con e-parent\" data-id=\"15ee564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8be3a sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"4c8be3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google and its Need to Accelerate the Launch of SGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34829d0 e-flex e-con-boxed e-con e-parent\" data-id=\"34829d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb97d2 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"fcb97d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the advent of Search GPT, Google faces additional pressure to accelerate the rollout of its<a href=\"https:\/\/salvadorvilalta.com\/en\/search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo\/\" target=\"_blank\" rel=\"noopener\"> Search Generative Experience (SGE)-<\/a> This feature promises to change how users interact with search. Although SGE is in beta in some countries, its prolonged development could provide space for tools such as Search GPT and Perplexity to capture the attention of a wider audience. The ability of these platforms to provide fast and comprehensive responses poses direct competition, forcing Google to move faster if it is to maintain its industry leadership.  <\/p>\n<p>As I mentioned in<a href=\"https:\/\/salvadorvilalta.com\/en\/search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo\/\" target=\"_blank\" rel=\"noopener\"> my previous article on SGE<\/a> and its impact on SEO, the delay in Google&#8217;s launch could affect the website&#8217;s visibility and displace organic results. As Search GPT and other alternatives continue to progress, the lack of a strong response from Google could shift user preferences towards more updated and visually enriched platforms. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c2f0c4 e-flex e-con-boxed e-con e-parent\" data-id=\"9c2f0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dab664a sc_fly_static elementor-widget elementor-widget-video\" data-id=\"dab664a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dVsiusLQy5Q?si=Ycv08HHaPSfF8B_8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d939b2 e-flex e-con-boxed e-con e-parent\" data-id=\"3d939b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01d3323 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"01d3323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search GPT Positive Points and Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79680a7 e-flex e-con-boxed e-con e-parent\" data-id=\"79680a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45612e5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"45612e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages of Search GPT:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da50430 e-flex e-con-boxed e-con e-parent\" data-id=\"da50430\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0825a51 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"0825a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Speed and Visual Presentation<\/strong>: Responses are fast and attractively displayed using widgets.<\/li>\n<li><strong>Integration of Current Sources<\/strong>: The ability to respond with information in real time offers a significant advantage.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2982cb2 e-flex e-con-boxed e-con e-parent\" data-id=\"2982cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-398aff0 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"398aff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenges:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7d800f e-flex e-con-boxed e-con e-parent\" data-id=\"a7d800f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9919dc7 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"9919dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Errors and Hallucinations:<\/b> Like other AI tools, Search GPT is not exempt from presenting incorrect or biased data.<\/li>\n<li><b>Accuracy in External Sources:<\/b> Correct attribution and verification of information remain areas for improvement.<\/li>\n<\/ul>\n<div>It is important that you make sure that the search results that these systems are offering you are correct, as they may not be accurate or may present certain allucionations.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2629c5c e-flex e-con-boxed e-con e-parent\" data-id=\"2629c5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e2137 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"e9e2137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact and Future of AI Searching<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9293524 e-flex e-con-boxed e-con e-parent\" data-id=\"9293524\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4000e1a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"4000e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The impact of Search GPT is significant: it has paved the way for Internet search to become more intuitive, visual, and useful to the user. This trend reflects a shift towards <b>search experiences that prioritize interaction and contextual relevance, challenging the traditional search model. <\/b>With the promise of continuous updates and enhancements, OpenAI seeks to make Search GPT a benchmark for search tools. <\/p>\n<p>However, Google can still surprise the market if it manages to implement SGE efficiently and adapts to users&#8217; expectations. In an environment where generative artificial intelligence is becoming the new norm, companies that know how to adjust and optimize their strategies will have a significant competitive advantage. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5d2bf2 e-flex e-con-boxed e-con e-parent\" data-id=\"b5d2bf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e73bb1 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"8e73bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-1024x576.webp\" class=\"attachment-large size-large wp-image-28173\" alt=\"\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-1024x576.webp 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-300x169.webp 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-768x432.webp 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-1536x864.webp 1536w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-2048x1152.webp 2048w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-370x208.webp 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-1290x725.webp 1290w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-840x473.webp 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-410x231.webp 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/SearchGPT_Publishers_V2-270x152.webp 270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83a0f60 e-flex e-con-boxed e-con e-parent\" data-id=\"83a0f60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e834695 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"e834695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will be watching how Google reacts in the coming months with the rollout of its SGE to maintain its dominance in the search market. Although competitors such as Perplexity have a relatively small market share, Google still dominates the landscape for now. <\/p>\n<p>However, the emergence of a rival of the caliber of OpenAI, which has already demonstrated a high level of adoption and success with its technologies, could represent a real threat to the Mountain View company&#8217;s market share in this sector.<\/p>\n<p>Have a good week!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d488fe e-flex e-con-boxed e-con e-parent\" data-id=\"1d488fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e42763e elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24757 elementor-widget-call-to-action\" data-id=\"e42763e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDid you like this content?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you liked this content and want access to exclusive content for subscribers, <b>subscribe now<\/b>. Thank you in advance for your trust\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tI want to Subscribe \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OpenAI&#8217;s launch of Search GPT has marked a watershed moment in the Internet search space, cementing the transition to more interactive and tailored search experiences. In an environment where user&hellip;<\/p>\n","protected":false},"author":2,"featured_media":28168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,228,229,231],"tags":[],"class_list":["post-28203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-cx-customer-experience","category-marketing-en","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search GPT and Perplexity: The New Competition Pressuring Google and its SGE - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGEv a Turning Point in Internet Search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE\" \/>\n<meta property=\"og:description\" content=\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGEv a Turning Point in Internet Search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/\" \/>\n<meta property=\"og:site_name\" content=\"Salvador Vilalta\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-04T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/searchgpt-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Salvador Vilalta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salvador Vilalta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/\"},\"author\":{\"name\":\"Salvador Vilalta\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"headline\":\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE\",\"datePublished\":\"2024-11-04T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/\"},\"wordCount\":894,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/searchgpt-2.webp\",\"articleSection\":[\"AI\",\"CX customer experience\",\"Marketing\",\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/\",\"name\":\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE - Salvador Vilalta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/searchgpt-2.webp\",\"datePublished\":\"2024-11-04T11:00:00+00:00\",\"description\":\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGEv a Turning Point in Internet Search.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/searchgpt-2.webp\",\"contentUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/searchgpt-2.webp\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/\",\"name\":\"Salvador Vilalta\",\"description\":\"SV\",\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\",\"name\":\"Salvador Vilalta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"contentUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"width\":400,\"height\":400,\"caption\":\"Salvador Vilalta\"},\"logo\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\"},\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/author\\\/salva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE - Salvador Vilalta","description":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGEv a Turning Point in Internet Search.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/","og_locale":"en_US","og_type":"article","og_title":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE","og_description":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGEv a Turning Point in Internet Search.","og_url":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/","og_site_name":"Salvador Vilalta","article_published_time":"2024-11-04T11:00:00+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/searchgpt-2.webp","type":"image\/webp"}],"author":"Salvador Vilalta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salvador Vilalta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#article","isPartOf":{"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/"},"author":{"name":"Salvador Vilalta","@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"headline":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE","datePublished":"2024-11-04T11:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/"},"wordCount":894,"commentCount":0,"publisher":{"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"image":{"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#primaryimage"},"thumbnailUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/searchgpt-2.webp","articleSection":["AI","CX customer experience","Marketing","Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/","url":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/","name":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE - Salvador Vilalta","isPartOf":{"@id":"https:\/\/salvadorvilalta.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#primaryimage"},"image":{"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#primaryimage"},"thumbnailUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/searchgpt-2.webp","datePublished":"2024-11-04T11:00:00+00:00","description":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGEv a Turning Point in Internet Search.","breadcrumb":{"@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#primaryimage","url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/searchgpt-2.webp","contentUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/11\/searchgpt-2.webp","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/salvadorvilalta.com\/en\/search-gpt-and-perplexity-the-new-competition-pressuring-google-and-its-sge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salvadorvilalta.com\/en\/"},{"@type":"ListItem","position":2,"name":"Search GPT and Perplexity: The New Competition Pressuring Google and its SGE"}]},{"@type":"WebSite","@id":"https:\/\/salvadorvilalta.com\/en\/#website","url":"https:\/\/salvadorvilalta.com\/en\/","name":"Salvador Vilalta","description":"SV","publisher":{"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salvadorvilalta.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b","name":"Salvador Vilalta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","contentUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","width":400,"height":400,"caption":"Salvador Vilalta"},"logo":{"@id":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg"},"url":"https:\/\/salvadorvilalta.com\/en\/author\/salva\/"}]}},"_links":{"self":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/28203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/comments?post=28203"}],"version-history":[{"count":8,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/28203\/revisions"}],"predecessor-version":[{"id":28212,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/28203\/revisions\/28212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/media\/28168"}],"wp:attachment":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/media?parent=28203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/categories?post=28203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/tags?post=28203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}