{"id":27242,"date":"2024-08-12T12:00:00","date_gmt":"2024-08-12T10:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=27242"},"modified":"2024-08-10T17:27:27","modified_gmt":"2024-08-10T15:27:27","slug":"search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo\/","title":{"rendered":"Search Generative Experience: The New Era of Intelligent Search and its Impact on SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27242\" class=\"elementor elementor-27242 elementor-27200\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e138bc3 e-flex e-con-boxed e-con e-parent\" data-id=\"e138bc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f888162 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f888162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internet search has been an essential tool for the daily navigation of millions of people worldwide. From its humble beginnings with simple search engines to the sophisticated artificial intelligence (AI) we know today, how we search for information has evolved dramatically. In this article, we will explore the concept of<b> Search Generative Experience (SGE)<\/b> and how recent technologies, such as OpenAI&#8217;s Search GPT, Perplexity, and Google SGE, among others, are reshaping the online search landscape. In addition, we will analyze the impact of these innovations on SEO traffic to websites and how to adapt to these changes.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722f39a e-flex e-con-boxed e-con e-parent\" data-id=\"722f39a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09ac4a sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"e09ac4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What is Search Generative Experience (SGE)? From SEO to SGEO<br><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eea0ae e-flex e-con-boxed e-con e-parent\" data-id=\"4eea0ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-613d120 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"613d120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Search Generative Experience (SGE)<\/b> <b>refers to an enhanced search experience through generative artificial intelligence, <\/b>unlike traditional search engines, which simply index and list web pages based on keywords, the <b>SGE uses advanced AI models<\/b> to understand and generate relevant content that responds more accurately and completely to user queries.<\/p><p>We will have to adapt our strategy to this new type of search and move towards Search Generative Experience Optimization, adding this to our SEO strategy.\u00a0<\/p><p>This new search experience will accelerate user traffic from the awareness and consideration phases to the conversion phase of the search customer journey. In other words, it will accelerate decision-making, reducing traffic to sites in these first two phases and surely increasing traffic in the conversion phase. We must prepare for this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bf6eab e-flex e-con-boxed e-con e-parent\" data-id=\"3bf6eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b157108 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"b157108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"416\" height=\"448\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/08\/how-does-google-sge-work.webp\" class=\"attachment-large size-large wp-image-27216\" alt=\"Search Generative Experience\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-797ea99 e-flex e-con-boxed e-con e-parent\" data-id=\"797ea99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4df35a9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"4df35a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Practical Example in the Hotel World<\/b><\/p>\n<p>Imagine you are looking for a hotel in Barcelona with good breakfast options and sea views.<br \/>\nIn a traditional search engine, you would get a list of links to hotel websites, reviews and travel forums.<br \/>\nWith SGE, the AI will not only provide you with links, but will also generate a concise summary that highlights the hotels with the best breakfast and sea views, based on user reviews and hotel descriptions.<br \/>\nThis allows you to make an informed decision quickly, without having to navigate numerous websites.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b91e2de e-flex e-con-boxed e-con e-parent\" data-id=\"b91e2de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7472a4f sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7472a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Key Technologies in the EMS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a7afd e-flex e-con-boxed e-con e-parent\" data-id=\"28a7afd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76df531 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"76df531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Google Search Generative Experience<\/b><\/p>\n<p><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>Google&#8217;s Search Generative Experience (SGE) <\/b>is an advanced AI-powered functionality designed to improve the quality of search results by better understanding user intent.<br \/>\nSGE is currently in beta in the U.S. and 120 other countries, with a rollout in Europe expected soon.<br \/>\nKey features include:  <\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>SERP Positioning:<\/b> SGE results appear at the top of the search results page, above the traditional organic results and the &#8220;people also ask&#8221; section.<\/span><\/li>\n<li><span style=\"white-space: normal;\"><b>Rich Answers: <\/b>SGE provides detailed and contextually relevant answers, similar to language models such as ChatGPT.<\/span><\/li>\n<li><span style=\"white-space: normal;\"><b>Conversational Model:<\/b> SGE supports follow-up questions, allowing users to refine their searches without the need to repeat the context.<\/span><\/li>\n<li><span style=\"white-space: normal;\"><b>Sector-Specific Results:<\/b> Approximately 79% of the keywords searched generate SGE responses automatically or at the user&#8217;s request.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a1618 e-flex e-con-boxed e-con e-parent\" data-id=\"18a1618\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e46fb8f sc_fly_static elementor-widget elementor-widget-video\" data-id=\"e46fb8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dVsiusLQy5Q?si=5v1rCYuAyRWGkIqP&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f65328 e-flex e-con-boxed e-con e-parent\" data-id=\"5f65328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2a1ee sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"cf2a1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>OpenAI GPT Search<\/b><\/p>\n<p><b>OpenAI has recently launched <\/b>Search GPT, a tool that uses advanced language models to improve the accuracy and relevance of search responses.<br \/>\nSearch GPT not only indexes content, but also understands it and generates answers that are contextually accurate and easy to understand.<br \/>\nThis approach allows users to obtain relevant information without having to sift through large amounts of data themselves.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d52127 e-flex e-con-boxed e-con e-parent\" data-id=\"4d52127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53815b6 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"53815b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/df5u7W2Ritg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7bc78a e-flex e-con-boxed e-con e-parent\" data-id=\"b7bc78a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d77c4d9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"d77c4d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Perplexity<\/b><\/p>\n<p><b>Perplexity <\/b>is another innovative technology in the field of EMS.<br \/>\nThis tool uses AI to generate detailed and accurate answers to complex queries.<br \/>\nPerplexity not only searches for existing information, but can also generate new knowledge and insights based on available data, offering a richer search experience.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669ca1d e-flex e-con-boxed e-con e-parent\" data-id=\"669ca1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35164f4 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"35164f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jrclIjc0m5U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0de9495 e-flex e-con-boxed e-con e-parent\" data-id=\"0de9495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e54717 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"3e54717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Benefits of the EMS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f8fcb e-flex e-con-boxed e-con e-parent\" data-id=\"c1f8fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b93611 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"0b93611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><b>Greater Accuracy:<\/b> AI-generated responses are more accurate and contextually relevant, reducing the need to search through multiple sources.<\/li>\n<li><span style=\"white-space: normal;\"><b>Time Savings:<\/b> Users get the information they need quickly and efficiently, without having to navigate through numerous links.<\/span><\/li>\n<li><span style=\"white-space: normal;\"><b>Accessibility:<\/b> The generation of content in natural language makes information more accessible to everyone, regardless of their level of technical knowledge.<\/span><\/li>\n<li><span style=\"white-space: normal;\"><b>Personalization:<\/b> SGE technologies can tailor responses based on the user&#8217;s search history and preferences, providing a personalized experience.<\/span> <\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4a0b35 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0b35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fa128 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"a1fa128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Impact of the SGE on Websites' SEO Traffic<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c291a8 e-flex e-con-boxed e-con e-parent\" data-id=\"4c291a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0764a52 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"0764a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Reduction of Organic Traffic:  <\/b><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">It is predicted that the SGE could cause a decrease in organic traffic of up to 30% for many websites.<br \/>\nFor media and editorial websites, the impact could be even greater, affecting more than 60% of organic traffic.<br \/>\nThis is because users will get full answers directly from search results, reducing the need to click on links.  <\/span><\/li>\n<li><b>Displacement of Organic Results:  <\/b><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">When SGE is activated, the first organic result is shifted down approximately 1,562 pixels, falling below the page fold.<br \/>\nThis significantly reduces the visibility of traditional organic results, which could negatively affect traffic to websites that rely on organic search. <\/span><\/li>\n<li><b>High Prevalence of SGE:  <\/b><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">Studies show that SGE appears in 86.8% of all search queries, indicating widespread impact on search results.<br \/>\nWith AI providing summaries of information in most searches, competition for visibility in organic results intensifies. <\/span><\/li>\n<li><b>Changes in User Behavior:  <\/b><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\">The presence of AI summaries in search results can affect click-through rates in organic results, as users can get the information they need directly from the AI-generated summary.<br \/>\nThis could lead to a decrease in traffic to websites, even if they appear at the top of organic results. <\/span><\/li>\n<li><b style=\"font-family: inherit; font-style: inherit; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">Variation by Sector and Type of Consultation:  <\/b><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\">The impact of SGE can vary depending on the niche, business model and keyword types.<br \/>\nFor example, e-commerce queries could benefit to some extent from SGE, as product summaries can direct users to make purchases more quickly.<br \/>\nHowever, for sites that rely on informational or editorial content, the impact could be more negative.  <\/span><\/li>\n<li><b>Need for Adaptation:  <\/b><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\">SEO professionals and companies will need to adapt their strategies to counter the impact of SGE.<br \/>\nThis may include optimizing content to make it easier to read and digest by AI systems, as well as managing managers&#8217; expectations of SEO performance.<br \/>\nIn addition, they might consider creating content that stands out in AI-generated summaries, ensuring that their main value points are captured by AI.  <\/span><\/li>\n<\/ul>\n<div>I leave you with a very interesting video in this regard by<b> Romuald Fons, <\/b>one of the greatest SEO experts in our country.<br \/>\nDo not miss it. <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22b9fb2 e-flex e-con-boxed e-con e-parent\" data-id=\"22b9fb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f3303 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"f0f3303\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/AqP2AE113Io?si=27SGw97zGQAiJ1ra&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7a535d e-flex e-con-boxed e-con e-parent\" data-id=\"c7a535d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b07ad sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"a3b07ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5 Key Points for Surviving the SGE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d5b64d e-flex e-con-boxed e-con e-parent\" data-id=\"4d5b64d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6971a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2d6971a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"white-space: normal;\"><b>Content Optimization for AI:<\/b> Make sure your content is clear, concise, and easy for AI systems to understand.<br \/>You can use simple paragraph structures and avoid unnecessary technical jargon. <\/span><\/li><li><b style=\"white-space: normal;\">Focus on Quality and Relevance:<\/b> Create unique, high-quality content that responds directly to users&#8217; questions and needs. The AI values relevance and usefulness,, and such content is also known as<strong><a href=\"https:\/\/searchengineland.com\/google-search-ranking-improvement-aims-to-surface-hidden-gems-434623\" target=\"_blank\" rel=\"noopener\"> hidden gems<\/a><\/strong><a href=\"https:\/\/searchengineland.com\/google-search-ranking-improvement-aims-to-surface-hidden-gems-434623\" target=\"_blank\" rel=\"noopener\">.<\/a>\u00a0Also, consider EEAT factors (Experience, Expertise, Authority, and Trustworthiness), which you will find perfectly detailed in Bigseo&#8217;s video above.<\/li><li><span style=\"white-space: normal;\"><b>Diversify Traffic Channels:<\/b> Don&#8217;t rely exclusively on organic search traffic.<br \/>Use other channels, such as social media, email marketing, and paid advertising, to drive traffic to your site.\u00a0<\/span>For example, use the long tail in your SEO strategy, as this new, more conversational way of searching will help you get found.<\/li><li><span style=\"white-space: normal;\"><b>Constant Adaptation: <\/b>Keep up with trends and updates to search algorithms.<br \/>You&#8217;ll be able to adapt your SEO strategies accordingly. <\/span><\/li><li><span style=\"white-space: normal;\"><b>User Experience: <\/b>Improve the overall user experience on your website.<br \/>Attractive design, fast load times, and intuitive navigation can increase retention and conversion rates. <\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c47903 e-flex e-con-boxed e-con e-parent\" data-id=\"9c47903\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f19b29 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"4f19b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"904\" height=\"723\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/07\/AI.webp\" class=\"attachment-large size-large wp-image-27156\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff39c65 e-flex e-con-boxed e-con e-parent\" data-id=\"ff39c65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375fbb7 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"375fbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The generative search experience or GSE is already transforming the way we search for and access information.&nbsp;<\/p>\n<p>What do you think about the future of online search with the addition of SGE? How do you think it will affect your website or business? Leave me your comments and share your experiences. I look forward to reading from you!   <\/p>\n<p><strong>REFERENCES<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/salvadorvilalta.com\/en\/the-rise-of-ai-in-search-engines-from-keywords-to-context\/\" target=\"_blank\" rel=\"noopener\"><a href=\"https:\/\/salvadorvilalta.com\/en\/the-rise-of-ai-in-search-engines-from-keywords-to-context\/\">The Rise of AI in Search Engines: from Keywords to Context.<\/a><\/a>  Salvador Vilalta<\/li>\n<li><a href=\"https:\/\/instapage.com\/blog\/search-generative-experience\/\" target=\"_blank\" rel=\"noopener\">&nbsp;Everything You Need to Know about Google&#8217;s Search Generative Experience (SGE)<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/google-sge\/\" target=\"_blank\" rel=\"noopener\">&nbsp;Google SGE: Google Search Generative Experience Explained<\/a>.\nSemrush <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68b7f58 e-flex e-con-boxed e-con e-parent\" data-id=\"68b7f58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-253f274 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24757 elementor-widget-call-to-action\" data-id=\"253f274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDid you like this content?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you liked this content and want access to exclusive content for subscribers, <b>subscribe now<\/b>. Thank you in advance for your trust\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tI want to Subscribe \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Internet search has been an essential tool for the daily navigation of millions of people worldwide. From its humble beginnings with simple search engines to the sophisticated artificial intelligence (AI)&hellip;<\/p>\n","protected":false},"author":2,"featured_media":27222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,228,229,231],"tags":[],"class_list":["post-27242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-cx-customer-experience","category-marketing-en","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Generative Experience: The New Era of Intelligent Search and its Impact on SEO - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"Search Generative Experience: The New Era of Intelligent Search and its Impact on SEO. Find out how to survive the SGE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvadorvilalta.com\/en\/search-generative-experience-the-new-era-of-intelligent-search-and-its-impact-on-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Generative Experience: The New Era of Intelligent Search and its Impact on SEO\" \/>\n<meta property=\"og:description\" content=\"Search Generative Experience: The New Era of Intelligent Search and its Impact on SEO. 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