{"id":26812,"date":"2024-06-17T12:00:00","date_gmt":"2024-06-17T10:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=26812"},"modified":"2024-06-16T18:01:02","modified_gmt":"2024-06-16T16:01:02","slug":"apple-intelligence-privacy-and-exclusivity-or-simple-marketing","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/apple-intelligence-privacy-and-exclusivity-or-simple-marketing\/","title":{"rendered":"Apple Intelligence: Privacy and Exclusivity or Simple Marketing?"},"content":{"rendered":"\t\t
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This week was Apple’s Worldwide Developers Conference, and in this post, I wanted to reflect on the new developments presented in Artificial Intelligence.<\/p>\n

I must confess that I have been an Apple brand enthusiast for many years. I have consumed any content related to the company since the days of Steve Jobs and did not miss any of its announcements or events. The magic of Apple, under Jobs’ vision, fascinated me and kept me ever expectant of the next great innovations.<\/p>\n

However, since Jobs’ death, I feel that the company has lost that innovative touch that characterized it. Instead of surprising us with new and disruptive technologies, Apple seems to have limited itself to incremental updates of its operating systems and devices. Each recent release seems more like an iteration of the previous one than a true technological revolution.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Steve\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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It has reached a point where I refuse to change devices every now and then. Apple’s value proposition no longer seems so justified to me. Innovation has stagnated. and, with exceptions such as the new space vision<\/b> system, the sense of witnessing something truly new and exciting has faded.<\/span><\/p>\n

I miss Steve Jobs very much. His ability to inspire and lead innovation at Apple was unmatched. Under him, every company event and announcement felt like a glimpse into the future. Now, I feel we are stuck in a rut of marginal improvements and commercial strategies.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Source: Apple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apple Intelligence at the recent WWDC<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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After nearly two years of waiting, Apple has finally made the leap to generative artificial intelligence, as announced by Tim Cook at the recent Worldwide Developers Conference (WWDC). While the new features presented are exciting and promise to make our devices smarter and more useful than ever, a closer look reveals significant limitations in the scope of this technological advancement.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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New Apple Intelligence features<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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During the WWDC keynote, Apple introduced its new Apple Intelligence system and a deep revamp of Siri, both available in the new iOS 18 operating system. Notable improvements include:<\/p>\n