{"id":24056,"date":"2023-12-04T11:00:00","date_gmt":"2023-12-04T10:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=24056"},"modified":"2024-01-06T13:21:30","modified_gmt":"2024-01-06T12:21:30","slug":"from-intuition-to-evidence-transforming-data-into-marketing-decisions","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/from-intuition-to-evidence-transforming-data-into-marketing-decisions\/","title":{"rendered":"From Intuition to Evidence: Transforming Data into Marketing Decisions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24056\" class=\"elementor elementor-24056 elementor-24010\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec75f49 e-flex e-con-boxed e-con e-parent\" data-id=\"ec75f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b8da4 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"e4b8da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a data-driven world, marketing success is no longer a matter of intuition. Leading companies know that the strategic use of data is an indisputable competitive advantage.<br \/>Measuring results is the last step of the<a href=\"https:\/\/salvadorvilalta.com\/en\/method-seven\/\" target=\"_blank\" rel=\"noopener\"> Seven Method<\/a> covered in my book <a href=\"https:\/\/salvadorvilalta.com\/en\/sell-more-in-7-steps\/\" target=\"_blank\" rel=\"noopener\">Selling More in 7 Steps<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb8394 e-flex e-con-boxed e-con e-parent\" data-id=\"6eb8394\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-089ad70 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"089ad70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>According to Aberdeen Group, 80% of companies outperforming their revenue competitors rely on data to drive their marketing strategy. <\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe3a0fd e-flex e-con-boxed e-con e-parent\" data-id=\"fe3a0fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24ba9a sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"d24ba9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But how do we measure and use this data effectively? Let&#8217;s see it&#8230;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ad563 e-flex e-con-boxed e-con e-parent\" data-id=\"59ad563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2620086 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"2620086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Marketing and Navigation with Vision<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bd0ed e-flex e-con-boxed e-con e-parent\" data-id=\"45bd0ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a50d27 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2a50d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine marketing as a car journey. Navigating without metrics is like driving with your eyes closed. In my chapter on data in &#8220;Selling More in 7 Steps,&#8221; we explored the information a gym can collect to improve the customer experience. This analogy extends to any business seeking to improve its performance.<\/p>\n<p><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\">Data are not just numbers; they reflect interactions, preferences, and behaviors. They provide a powerful narrative about our performance against competitors or industry benchmarks when used comparatively.<\/span><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84c9485 e-flex e-con-boxed e-con e-parent\" data-id=\"84c9485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc0010 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"bbc0010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta.webp\" class=\"attachment-large size-large wp-image-24044\" alt=\"Navegando con Datos El Blog de Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta.webp 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-300x300.webp 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-150x150.webp 150w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-768x768.webp 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-370x370.webp 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-120x120.webp 120w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-840x840.webp 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/Navegando-con-datos-Salvador-Vilalta-410x410.webp 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf3c41 e-flex e-con-boxed e-con e-parent\" data-id=\"dcf3c41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9c888 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"ce9c888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The Annual Objectives Anecdote<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc4dc07 e-flex e-con-boxed e-con e-parent\" data-id=\"fc4dc07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d03803 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3d03803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I remember a negotiation with a large hotel chain. Their request to double social media targets seemed exorbitant. With data in hand, we demonstrated that their expectations were unrealistic based on the best performance in the industry. It was a clear lesson: data is the ultimate argument.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac75422 e-flex e-con-boxed e-con e-parent\" data-id=\"ac75422\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbcc55 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8cbcc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A basic principle<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0e36b e-flex e-con-boxed e-con e-parent\" data-id=\"1d0e36b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf8cbb sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7bf8cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Any marketing strategy must include measurement as a fundamental pillar. This ranges from web analytics to ad evaluation and customer interaction through a CRM.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dd9e79 e-flex e-con-boxed e-con e-parent\" data-id=\"0dd9e79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d3d07 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"76d3d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta.webp\" class=\"attachment-large size-large wp-image-24042\" alt=\"Caja de herramientas Digital Salvador Vilalta\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta.webp 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-300x300.webp 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-150x150.webp 150w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-768x768.webp 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-370x370.webp 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-120x120.webp 120w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-840x840.webp 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/12\/CajaHerramientas-digital-Salvador-Vilalta-410x410.webp 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb2da9 e-flex e-con-boxed e-con e-parent\" data-id=\"5eb2da9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74964d7 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"74964d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Essential Tools for Measuring Your Success<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6959b3 e-flex e-con-boxed e-con e-parent\" data-id=\"b6959b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a48ea9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"9a48ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Google Analytics:<\/b> It is the free tool par excellence to analyze web traffic. It provides deep insight into user behavior and interaction with your website.<\/li>\n<li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>Google Campaign URL Builder:<\/b> Allows you to &#8220;tag&#8221; your links to track the effectiveness of your campaigns in Google Analytics. It is a simple and effective way to understand the origin of your traffic and its behavior.<\/span><\/li>\n<li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>Ad Analytics:<\/b> It&#8217;s not just about counting clicks and conversions. Ad analytics allows us to understand the CTR, CPC, CPM, CPA, ROI and ROAS of our campaigns. Platforms such as Google Ads and Facebook Ads offer robust tools for this analysis.<\/span><\/li>\n<li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>CRM Analytics: <\/b>Key to measuring your customer relationships. Retention, sales conversion, customer lifetime value (LTV) and churn are crucial metrics&#8230;<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b067c e-flex e-con-boxed e-con e-parent\" data-id=\"39b067c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cec030 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8cec030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Include these references in your toolbox<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-563798a e-flex e-con-boxed e-con e-parent\" data-id=\"563798a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-068edb3 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"068edb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Google Analytics:<\/strong> <a href=\"https:\/\/analytics.google.com\/\" target=\"_new\">https:\/\/analytics.google.com\/<\/a><\/li>\n<li><strong>Google Data Studio:<\/strong> <a href=\"https:\/\/datastudio.google.com\/\" target=\"_new\">https:\/\/lookerstudio.google.com\/<\/a><\/li>\n<li><strong>Google Campaign URL Builder:<\/strong> <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_new\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/li>\n<li><strong>WelovROI<\/strong><a href=\"https:\/\/welov.io\/\">: https:\/\/welov.io\/<\/a><\/li>\n<li><strong>Tableau:<\/strong> <a href=\"https:\/\/www.tableau.com\/es-es\" target=\"_new\">https:\/\/www.tableau.com\/es-es<\/a><\/li>\n<li><strong>Microsoft Power BI:<\/strong> <a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_new\">https:\/\/powerbi.microsoft.com\/<\/a><\/li>\n<li><strong>QlikView:<\/strong> <a href=\"https:\/\/www.qlik.com\/es-es\/products\/qlikview\" target=\"_new\">https:\/\/www.qlik.com\/es-es\/products\/qlikview<\/a><\/li>\n<li><strong>Klipfolio:<\/strong> <a href=\"https:\/\/www.klipfolio.com\/\" target=\"_new\">https:\/\/www.klipfolio.com\/<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ddec12 e-flex e-con-boxed e-con e-parent\" data-id=\"3ddec12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-366a589 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"366a589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These tools not only measure but also provide insights to make informed decisions. Whether running a hotel, a gym, or any other business, detailed analytics will allow you to understand your customers better, optimize your campaigns, and ultimately boost your sales.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1489669 e-flex e-con-boxed e-con e-parent\" data-id=\"1489669\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0597bd sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"e0597bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">AI in marketing measurement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0b361c e-flex e-con-boxed e-con e-parent\" data-id=\"e0b361c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e52f03 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3e52f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With its ability to process and analyze large volumes of data at unprecedented speed and accuracy, AI enables marketers to discover deeper and more predictive insights. This translates into more informed decision making and more dynamic and personalized strategies. <\/p>\n<p>Tools such as Google Analytics are already using <a href=\"https:\/\/support.google.com\/analytics\/answer\/9846734?hl=es\" target=\"_blank\" rel=\"noopener\">machine learning<\/a> to provide predictions about audience trends and potential customer behaviors. In addition, platforms such as <a href=\"https:\/\/www.ibm.com\/es-es\/watson\" target=\"_blank\" rel=\"noopener\">IBM Watson<\/a> and <a href=\"https:\/\/www.salesforce.com\/es\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce Einstein<\/a> provide predictive and prescriptive analytics capabilities that can anticipate market trends and optimize campaigns in real-time. The promise of AI in marketing is vast, promoting not only efficiency but also a new era of personalization and relevance at scale.<\/p>\n<p>Have a good week!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57f1a3f e-flex e-con-boxed e-con e-parent\" data-id=\"57f1a3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7987898 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"7987898\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/tgvX1LJOBRs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b042343 e-flex e-con-boxed e-con e-parent\" data-id=\"b042343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b733d7 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24757 elementor-widget-call-to-action\" data-id=\"0b733d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDid you like this content?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you liked this content and want access to exclusive content for subscribers, <b>subscribe now<\/b>. Thank you in advance for your trust\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tI want to Subscribe \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a data-driven world, marketing success is no longer a matter of intuition. Leading companies know that the strategic use of data is an indisputable competitive advantage.Measuring results is the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":24052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,229,231],"tags":[],"class_list":["post-24056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-marketing-en","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transforming Data into Marketing Decisions<\/title>\n<meta name=\"description\" content=\"Transforming Data into Marketing Decisions. 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