{"id":23288,"date":"2023-09-12T11:00:00","date_gmt":"2023-09-12T09:00:00","guid":{"rendered":"https:\/\/salvadorvilalta.com\/?p=23288"},"modified":"2024-01-06T13:02:13","modified_gmt":"2024-01-06T12:02:13","slug":"content-strategy-method-seven-step-3","status":"publish","type":"post","link":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/","title":{"rendered":"Content Strategy: Method Seven Step 3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23288\" class=\"elementor elementor-23288 elementor-23221\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-875887f e-flex e-con-boxed e-con e-parent\" data-id=\"875887f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c376a57 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"c376a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content is king<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c20fa86 e-flex e-con-boxed e-con e-parent\" data-id=\"c20fa86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85004bf sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"85004bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">More than a mantra, this phrase is an indisputable truth in the marketing world. <\/span><span style=\"text-align: var(--text-align); background-color: transparent;\">In today&#8217;s digital age, it is not enough to produce content; this content must be relevant, valuable, and, above all, aligned with your business objectives. <\/span><\/p>\n<p><span style=\"text-align: var(--text-align); background-color: transparent;\">Next, we will explore the crucial third step of the <a href=\"https:\/\/salvadorvilalta.com\/en\/method-seven\/\" target=\"_blank\" rel=\"noopener\">Method Seven: <b>content strategy<\/b><\/a>.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3da75e e-flex e-con-boxed e-con e-parent\" data-id=\"f3da75e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b5b28 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"29b5b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: var(--theme-color-text_dark);font-family: roc-grotesk, sans-serif;font-size: 36px;font-style: normal;font-weight: 500;text-align: var(--text-align);background-color: transparent\">Fueling your Strategy: Content<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60fedea e-flex e-con-boxed e-con e-parent\" data-id=\"60fedea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c16e9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"45c16e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to Aberdeen Group, B2C customers who interact with a brand&#8217;s content have a propensity to buy that is 131% higher compared to those who do not interact. This statistic shows us the undisputed power of content.<br \/><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\"><br \/>But it&#8217;s not just any content. Content should fuel your entire marketing strategy to engage potential customers and manage interactions throughout their journey.<\/span><\/p>\n<p><span style=\"background-color: transparent; text-align: var(--text-align);\">It must be relevant, up-to-date, educational, reliable, and allow the user to do something useful with it.<br \/><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-951218d e-flex e-con-boxed e-con e-parent\" data-id=\"951218d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d12d3 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"14d12d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><h2><span style=\"font-family: 'Kumbh Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400;\">As I discuss in my book <a href=\"https:\/\/salvadorvilalta.com\/en\/sell-more-in-7-steps\/\" target=\"_blank\" rel=\"noopener\">&#8220;Sell more in seven steps&#8221;<\/a><\/span><br \/><span style=\"font-family: 'Kumbh Sans', sans-serif; font-size: 16px; font-style: normal; color: var(--theme-color-text); letter-spacing: 0px; text-align: var(--text-align); background-color: transparent;\"><b>&#8220;You need to start thinking about how you&#8217;re going to generate this content.&#8221;<\/b><\/span><\/h2><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5497c09 e-flex e-con-boxed e-con e-parent\" data-id=\"5497c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d99d413 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"d99d413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-1024x574.png\" class=\"attachment-large size-large wp-image-23276\" alt=\"\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-1024x574.png 1024w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-300x168.png 300w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-768x430.png 768w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-370x207.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-410x230.png 410w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-840x471.png 840w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2-270x152.png 270w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Contents2.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beda103 e-flex e-con-boxed e-con e-parent\" data-id=\"beda103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab014d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0ab014d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keys to success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef1d276 e-flex e-con-boxed e-con e-parent\" data-id=\"ef1d276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650ef14 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"650ef14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><strong>Define Clear Objectives:<\/strong> What do you hope to achieve with your content? Looking to generate leads, improve brand awareness, or perhaps increase conversions? Having clear objectives is fundamental to measuring success.<\/span><\/li><li><strong><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\">Adapt your content to <\/span>your\u00a0<\/strong><a href=\"https:\/\/salvadorvilalta.com\/en\/knowing-your-target-audience-better-the-importance-of-the-buyer-persona-in-method-seven\/\" target=\"_blank\" rel=\"noopener\"><strong>Buyer Personas<\/strong><\/a>. Don&#8217;t miss the post I recently launched related to the First step of the Seven Method.<\/li><li><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\"><strong>Prioritize quality over quantity:<\/strong> Instead of constantly posting, focus on producing high-quality content that offers real value to your audience.<\/span><\/li><li><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\"><b>Be consistent<\/b>: Once you determine a posting frequency, stick to it. This helps build trust and keep your audience waiting for more. This must be a mantra and you must not give up.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89f60c8 e-flex e-con-boxed e-con e-parent\" data-id=\"89f60c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6183047 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"6183047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is content vital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e189598 e-flex e-con-boxed e-con e-parent\" data-id=\"e189598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4bb5c sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7d4bb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>Notoriety and Visibility<\/b>: Some content, well structured, can have more searches in Google than your own website or online store, becoming powerful traffic generators.<\/span><\/li>\n<li><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>Customer Maturation<\/b>: Content allows you to mature the prospect through the different stages of the conversion funnel. <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80cdacf e-flex e-con-boxed e-con e-parent\" data-id=\"80cdacf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7853a01 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7853a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Conversion Funnel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011f3fd e-flex e-con-boxed e-con e-parent\" data-id=\"011f3fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983b37d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"983b37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">The conversion funnel, also known as the funnel, represents the customer&#8217;s journey from the moment we capture their attention to the final conversion. This funnel is segmented into three essential parts:<\/span><\/p>\n<ul>\n<li><b>TOFU &#8211; Top of the Funnel:<\/b> It is the upper part, where we capture the customer&#8217;s attention. Here, it is essential to create awareness-raising content that generates interest.<\/li>\n<li><b>MOFU &#8211; Middle of the Funnel<\/b>: Here, the customer is already considering options. Content should be more specific, showing how your product or service can solve their problems.<\/li>\n<li><b>BOFU &#8211; Bottom of the Funnel:<\/b> Here, the customer is ready to make a decision. Content should be highly persuasive, showcasing testimonials, case studies, and comparatives.<\/li>\n<\/ul>\n<p>We can see in this fantastic illustration from <b>Moz<\/b>&nbsp;that these stages of the funnel are closely linked to the generation of content, with the aim of carrying out a correct lead maturation from capture to conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5064946 e-flex e-con-boxed e-con e-parent\" data-id=\"5064946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24696f1 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"24696f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"451\" height=\"553\" src=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Moz_funnel_leadGeneration.png\" class=\"attachment-medium_large size-medium_large wp-image-23250\" alt=\"Moz Embudo de generaci\u00f3n de leads\" srcset=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Moz_funnel_leadGeneration.png 451w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Moz_funnel_leadGeneration-245x300.png 245w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Moz_funnel_leadGeneration-370x454.png 370w, https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Moz_funnel_leadGeneration-410x503.png 410w\" sizes=\"(max-width: 600px) 100vw, 451px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Moz<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe0e866 e-flex e-con-boxed e-con e-parent\" data-id=\"fe0e866\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f724b sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"44f724b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><span style=\"font-family: 'Kumbh Sans', sans-serif; font-size: 16px; font-style: normal; font-weight: 400; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">The Demand Gen Report indicates that 47% of consumers view 3-5 pieces of content created by a company before contacting a marketer<\/span>.<\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac0fa12 e-flex e-con-boxed e-con e-parent\" data-id=\"ac0fa12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-607a591 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"607a591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beyond statistics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84d5900 e-flex e-con-boxed e-con e-parent\" data-id=\"84d5900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7ef84 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"ad7ef84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><b>The average conversion rate of a Facebook ad is less than 10% and that of an email is between 2 and 5%.<\/b> These figures show us that, although we have a massive reach, only a small fraction converts. <\/span><\/p>\n<p><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\">But the power of content lies in working with that 90% that doesn&#8217;t convert right away. Through the right content, we can reengage, educate, and eventually convert them.<br \/><\/span><span style=\"background-color: transparent; color: var(--theme-color-text); font-size: 16px; letter-spacing: 0px; text-align: var(--text-align);\"><br \/>We will return to this point in subsequent posts in which we will analyze the most relevant content strategies such as blogs, newsletters, ebooks, white papers, videos, podcasts, etc.<\/span><span style=\"font-size: 16px; text-align: var(--text-align); background-color: transparent; color: var(--theme-color-text); letter-spacing: 0px;\"><br \/><\/span><\/p>\n<p>Content, while king, requires an effective strategy to maximize its potential. By following Step 3 of Method Seven, you position yourself to take full advantage of the power of content, establishing your brand as a leader in your industry and building lasting relationships with your audience. <\/p>\n<p>Don&#8217;t underestimate the importance of a well-thought-out content strategy; it is the bridge between your brand and your customers in the vast digital world.<\/p>\n<p><b>Have a good week!<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b112c48 e-flex e-con-boxed e-con e-parent\" data-id=\"b112c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8428b elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in sc_fly_static elementor-widget elementor-widget-global elementor-global-24757 elementor-widget-call-to-action\" data-id=\"2b8428b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/01\/Salva_Suscribir-1024x484.png);\" role=\"img\" aria-label=\"Salvador Vilalta Blanco Suscribir\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDid you like this content?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you liked this content and want access to exclusive content for subscribers, <b>subscribe now<\/b>. Thank you in advance for your trust\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjMwNzAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\tI want to Subscribe \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content is king More than a mantra, this phrase is an indisputable truth in the marketing world. In today&#8217;s digital age, it is not enough to produce content; this content&hellip;<\/p>\n","protected":false},"author":2,"featured_media":23278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[227,228,229,231],"tags":[],"class_list":["post-23288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-cx-customer-experience","category-marketing-en","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Strategy: Method Seven Step 3 - Salvador Vilalta<\/title>\n<meta name=\"description\" content=\"Content is king. More than a mantra, this phrase is an indisputable truth in the marketing world. Discover it in the Seven Method.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Strategy: Method Seven Step 3\" \/>\n<meta property=\"og:description\" content=\"Content is king. More than a mantra, this phrase is an indisputable truth in the marketing world. Discover it in the Seven Method.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Salvador Vilalta\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-06T12:02:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Content-is-king.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salvador Vilalta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salvador Vilalta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/\"},\"author\":{\"name\":\"Salvador Vilalta\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"headline\":\"Content Strategy: Method Seven Step 3\",\"datePublished\":\"2023-09-12T09:00:00+00:00\",\"dateModified\":\"2024-01-06T12:02:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/\"},\"wordCount\":695,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Content-is-king.png\",\"articleSection\":[\"Books\",\"CX customer experience\",\"Marketing\",\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/\",\"name\":\"Content Strategy: Method Seven Step 3 - Salvador Vilalta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Content-is-king.png\",\"datePublished\":\"2023-09-12T09:00:00+00:00\",\"dateModified\":\"2024-01-06T12:02:13+00:00\",\"description\":\"Content is king. More than a mantra, this phrase is an indisputable truth in the marketing world. Discover it in the Seven Method.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Content-is-king.png\",\"contentUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Content-is-king.png\",\"width\":1456,\"height\":816,\"caption\":\"Content is King\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/content-strategy-method-seven-step-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Strategy: Method Seven Step 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/\",\"name\":\"Salvador Vilalta\",\"description\":\"SV\",\"publisher\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/#\\\/schema\\\/person\\\/46bbea2a058bb4eace536ab893edc68b\",\"name\":\"Salvador Vilalta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"contentUrl\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\",\"width\":400,\"height\":400,\"caption\":\"Salvador Vilalta\"},\"logo\":{\"@id\":\"https:\\\/\\\/salvadorvilalta.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1681121698327.jpg\"},\"url\":\"https:\\\/\\\/salvadorvilalta.com\\\/en\\\/author\\\/salva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Strategy: Method Seven Step 3 - Salvador Vilalta","description":"Content is king. More than a mantra, this phrase is an indisputable truth in the marketing world. Discover it in the Seven Method.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/","og_locale":"en_US","og_type":"article","og_title":"Content Strategy: Method Seven Step 3","og_description":"Content is king. More than a mantra, this phrase is an indisputable truth in the marketing world. Discover it in the Seven Method.","og_url":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/","og_site_name":"Salvador Vilalta","article_published_time":"2023-09-12T09:00:00+00:00","article_modified_time":"2024-01-06T12:02:13+00:00","og_image":[{"width":1456,"height":816,"url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Content-is-king.png","type":"image\/png"}],"author":"Salvador Vilalta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salvador Vilalta","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#article","isPartOf":{"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/"},"author":{"name":"Salvador Vilalta","@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"headline":"Content Strategy: Method Seven Step 3","datePublished":"2023-09-12T09:00:00+00:00","dateModified":"2024-01-06T12:02:13+00:00","mainEntityOfPage":{"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/"},"wordCount":695,"commentCount":0,"publisher":{"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"image":{"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#primaryimage"},"thumbnailUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Content-is-king.png","articleSection":["Books","CX customer experience","Marketing","Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/","url":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/","name":"Content Strategy: Method Seven Step 3 - Salvador Vilalta","isPartOf":{"@id":"https:\/\/salvadorvilalta.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#primaryimage"},"image":{"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#primaryimage"},"thumbnailUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Content-is-king.png","datePublished":"2023-09-12T09:00:00+00:00","dateModified":"2024-01-06T12:02:13+00:00","description":"Content is king. More than a mantra, this phrase is an indisputable truth in the marketing world. Discover it in the Seven Method.","breadcrumb":{"@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#primaryimage","url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Content-is-king.png","contentUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2023\/09\/Content-is-king.png","width":1456,"height":816,"caption":"Content is King"},{"@type":"BreadcrumbList","@id":"https:\/\/salvadorvilalta.com\/en\/content-strategy-method-seven-step-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salvadorvilalta.com\/en\/"},{"@type":"ListItem","position":2,"name":"Content Strategy: Method Seven Step 3"}]},{"@type":"WebSite","@id":"https:\/\/salvadorvilalta.com\/en\/#website","url":"https:\/\/salvadorvilalta.com\/en\/","name":"Salvador Vilalta","description":"SV","publisher":{"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salvadorvilalta.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/salvadorvilalta.com\/en\/#\/schema\/person\/46bbea2a058bb4eace536ab893edc68b","name":"Salvador Vilalta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","url":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","contentUrl":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg","width":400,"height":400,"caption":"Salvador Vilalta"},"logo":{"@id":"https:\/\/salvadorvilalta.com\/wp-content\/uploads\/2024\/05\/1681121698327.jpg"},"url":"https:\/\/salvadorvilalta.com\/en\/author\/salva\/"}]}},"_links":{"self":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/23288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/comments?post=23288"}],"version-history":[{"count":9,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/23288\/revisions"}],"predecessor-version":[{"id":24804,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/posts\/23288\/revisions\/24804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/media\/23278"}],"wp:attachment":[{"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/media?parent=23288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/categories?post=23288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salvadorvilalta.com\/en\/wp-json\/wp\/v2\/tags?post=23288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}