Want to meet someone who really understands branding? Meet my good friend Andy Stalman, although many know him as “Mr. Branding”. Andy is not only a marketing genius, he’s also someone who believes in changing the world for the better, and with just eight hugs!
I met Andy back in 2014 when together with my partner Guacimara de Magdaleno we invited him as a keynote speaker for the first edition of Futurismo Canarias.
Andy is a great guy to learn a lot from…. Whenever I’ve had the chance to spend time with him, I’ve always taken something in my head to put into action.
On top of that, I have had the immense honor of having him prologue my first book“Vender Más en 7 pasos“(Selling More in 7 steps).
So, if you want to meet a person who mixes the marketing world with humanity and a fresh outlook, Andy is your man. A friend, a teacher, an innovator, and, above all, someone who believes in a better world. Don’t miss his work!
But, let’s talk about his books:. “Brandoffon. The Branding of the Future” is considered one of the most influential books in its field in the 21st century, HumanoffOn and Totem, transforming customers into Believers.
Today I want to highlight “HumanOffon”, a book that opens our minds to new ways of thinking,
The “HumanoffOn” Era
By now, we all know that we live in a world where online and offline are intertwined. But have you ever stopped to think about how these two worlds affect us as human beings?
In “HumanoffOn”, Andy takes us to explore this new concept that is fundamental in our digital age. It’s not just a change in technology, it’s a change of era. And with this change, the new “HumanoffOn” is born, a person who manages to merge the online and offline worlds, enriching them mutually.
The Myths and Truths of the Internet
One of the most interesting excerpts from the book touched me deeply:
“Many say that “the internet makes us dumb”, and maybe we are becoming more insensitive beings, but definitely not dumber. […] We are the same society, the same people, with the same problems and the same values, both online and offline. Online is the great amplifier of our goodness and our miseries.”
Andy demystifies the idea that technology makes us superficial and reminds us that we are always the same person, both online and offline. The Internet is simply a reflection of how we would like to be seen, and, of course, an amplifier of our emotions and actions.
The Revolution of Emotions
What really fascinates me about “HumanoffOn” is how Andy emphasizes that as technology advances, the need for the human increases. The post-digital revolution will be the revolution of emotions, and finding the human in the online and offline is our great challenge.
Andy, with his characteristic wisdom and empathy, has christened it “HUMANOFFON”. A concept that not only gives the title to his book, but also defines a new way of living and thinking in our time.
If you want to understand how the digital world is transforming our lives and how we can learn to live in harmony between online and offline, I highly recommend reading “HumanoffOn“. It is not just a book; it is a guide, a reflection, and a window to a new era.
As he says in his book “The future is not built by machines, it is built by us with our ability to imagine, create and collaborate.”
Thank you, Andy, for sharing your insight and wisdom with all of us.
